MEDIA

New Lease of Life for Gig Economy
By Nirupama VG
The Fortune - August 31, 2023

The gig economy is continuously evolving and has seen 93% growth since Jan 2023 in the white-collar space as of July 2023

With the festive season approaching, it is not unusual to see a hiring surge across all industries. But 2023 is seeing a paradigm shift in the world of hiring as gig employment becomes increasingly prevalent among all sectors, especially e-commerce.

India ranks 71 out of 154 countries in terms of female entrepreneurial activity. IMF suggests a 5% boost in global GDP with increasing women's participation in entrepreneurship.

India, the land where Goddesses are regarded as mothers, where women are regarded as sisters, where traditions and diversity weave a rich tapestry of culture and respect, where ancient wisdom and modern aspirations converge to shape a

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Redefining recruitment in 2023: The need for rethinking hiring models
By Nirupama VG
India Today - August 13, 2023

The future of recruitment demands innovation, adaptability, and a commitment to creating inclusive, ethical, and engaging hiring experiences for candidates. Here's why there is a need to rethink hiring models in 2023.

In 2023, the landscape of recruitment and hiring has undergone a remarkable evolution, reshaping the way organisations acquire talent. The technology industry stands out as a beacon of growth, driven by r

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Zoomed Out | Why India’s burgeoning labour shortage is a hurdle for its dream of manufacturing for the world
By Nirupama VG
CNBC TV18 - September 19 2023

The implications of labour shortage can be far-reaching. It could hamper India's ability to meet domestic demand and fulfil international orders and undermine its potential as a global manufacturing hub.

Every year, across India, 12 million young Indians enter the employable age. In fact, by 2030, the country is projected to have 1.04 billion working persons, in the employable age group.

The gig economy is continuously evolving and has seen 93% growth since Jan 2023 in the white-collar space as of July 2023

A report by CIEL Group, says demand for gig workers in white-collar jobs has risen recently and it reveals that 55% of the organisations have opted to hire gig workers for their work.

With the festive season approaching, it is not unusual

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India Inc takes giant leaps in empowering women
VN Explorer
August 13 2023

Companies from Ola, Ashok Leyland, Berger Paints to Bosch and JSW Paints, among other prominent companies, have employed all-women production lines or factories.

Organisations across sectors are now making extra efforts to increase women’s participation in the workforce as they say female participation creates a very productive work environment.

Recently, a

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India Inc takes giant leaps in empowering women
The New Indian Express
August 13 2023

Companies from Ola, Ashok Leyland, Berger Paints to Bosch and JSW Paints, among other prominent companies, have employed all-women production lines or factories.

Organisations across sectors are now making extra efforts to increase women’s participation in the workforce as they say female participation creates a very productive work environment.

Recently, a

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श्रमिकों की कमी को पूरा करना और विश्व के लिए मैन्युफैक्चरिंग के भारत के सपने को साकार करना
By Nirupama VG
YourStory - August 13 2023

2023 का डेटा इस मुद्दे की गंभीरता को उजागर करता है, यह दर्शाता है कि वर्तमान में भारत कारखानों, इंजीनियरिंग इकाइयों, विनिर्माण और संयोजन संयंत्रों, और इंफ्रास्ट्रक्चर परियोजनाओं सहित कई विषयों में श्रमिकों की मुख्य कमी का सामना कर रहा है.

हर साल, पूरे देश में, 12 मिलियन भारतीय युवाओं की उम्र रोजगार करने के योग्य होती है. असल में, 2030 तक, काम करने योग्य आयु वर्ग में, भारत में 1.04 बिलियन रोजगार वाले व्यक्तियों के होने

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What made 50.5 million people quit their jobs in 2022???
By Nirupama VG
CXO Today - August 26 2023

The lyrics of Beyonce’s track, ‘I Quit My Job’ did not inspire the spate of 50.5 million resignations in America, in 2022, although there was quite a storm on Social Media about people handing in their papers, soon after the song was released. All the same, the song was quite indicative of the times. 2022 witnessed a historic wave of voluntary job departures, dubbed the Great Resignation, the Great Attrition, or the Big Quit. It affected various industries and sectors a

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How Industry 4.0 is transforming the HR functions
By Nirupama VG
The Economic Times - August 15, 2023

Industry 4.0 is another term for being smart – being informed, enabled, connected, quick to identify/analyse and fast to respond. At its core, Industry 4.0 has three important aspects – data, technology and human capital. Together, these three aspects have created countless new opportunities, as well as challenges, for businesses and for their Hum

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India to onboard the next few millions, with pin code recruitment
By Nirupama VG
The Times of India - June 11, 2023

A certain post, shared on a popular job portal, that names a school which is hiring, along with its pin code, highlights a trend that is being adopted by organisations and enterprises, to scale up.

‘Pin code Recruitment’ (PCR), or, Near Me Jobs, as this trend has been branded, is well on its way to answering some of India’s most complex challenges – unemployment, underemployment and skilling. It is opening up veri

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Job searching while pregnant: how do you tell recruiters?
By Mamta Sharma
People Matters - May 24, 2023

Pregnancy disclosure during the recruitment process is a deeply personal decision that carries significance for both job candidates and potential employers.

However, successfully navigating this sensitive topic requires careful consideration and informed choices.

In a conversation with People Matters, Nirupama VG, MD of Ad Astra Consultants, a talent solutions firm

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India’s EV boom opens up vistas for job aspirants
Bizz Buzz - 16 May 2023

Indian electric vehicle (EV) market is projected to grow from $3.21 billion in 2022 to $113.99 billion by 2029 at a CAGR of 66.52 per cent by 2029. With the government’s aim to go fully electric by 2030

Indian electric vehicle (EV) market is projected to grow from $3.21 billion in 2022 to $113.99 billion by 2029 at a CAGR of 66.52 per cent by 2029. With the government’s aim to go fully electric by 2030, severa

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Ace your next interview with ChatGPT’s expert tips
By India Today
May 9, 2023

Job interviews are fascinating. Whatever the role, level, or industry, job interviews are learning experiences - for the interviewer and the job-seeker. Having said this, one of the most exciting observations in recent times has been watching how ChatGPT can prepare competent candidates for interviews.

With its human-like text and data-driven insights, the AI Chatbots can provide job seekers with valuable inputs on how

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Is EV the new IT in India?
By The Economic Times
April 3, 2023

Seven years from now, the Electronic Vehicle (EV) industry is slated to hire ten million people, i.e., ten million as direct recruits into the EV industry and another 50 million in EV-allied jobs, as per IBEF reports. Even in a buoyant job market, this figure is staggering. Coming from auto-industry leaders and the Government of India, the news ushers opportu

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Blogger’s Park: Why look at the rear-view mirror?
By Nirupama VG, MD
Financial Express - March 29, 2023

Legacy might not be sustainable for some family businesses

We have witnessed dissent between family members over control of their family enterprise turn into a public, corporate fracas. Billionaire family members have engaged in long feuds over the future of their century-old global business empire. More recently, we have seen companies being put on the block, because of the unwillingness of the next-gen to ru

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Robust final placements at top B-schools allay fears of slowdown in hiring
By Shobha Roy
13 March, 2023

Hiring intent for freshers has improved by 3 per cent for the current half-year (January–June, 2023) over the July–December 2022 half-year

Amid reports of massive layoffs in the IT industry, the robust final placements at top B-schools including the IIMs (Indian Institute of Management) seems to have allayed fears of a large scale slowdown in hiring. According to industry experts, there has been a ri

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The Founders of Ad Astra get Featured on Forbes for creating a Global Recruitment Firm
By Forbes
Forbes India Marquee, June 2021

Diversity, women empowerment & leadership have always been sought-after topics globally. Today, the participation of women within the economy has been a matter of concern, especially for Leadership levels. But this is gradually changing as some women do take the plunge to set a personal example. Nirupama and Jayanthi have been such leaders who have overcome all odds and set an example that is close to being unparalleled when compared to many industry leaders. They a

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Ad Astra gets global recognition from Oxford Economics, a world leader in forecasting and quantitative analysis
By The SME
Times News Bureau - June 29, 2018
Bangalore, June 30, 2018: Ad Astra, one of the largest full-suite recruitment service providers in India, has received global recognition for getting its case study published in ‘The American Express Global SME Pulse 2018’, conducted by Oxford Economics. The report titled ‘SME Pulse 2018 – Strategies for Sustainable Growth’ is a global study to explore how SMEs are unlocking growth and playing to their unique strengths in 2018. Ad Astra is the only Indian HR firm that has been considered for
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What India Can learn from South East Asia
By TNN
Management Next Stay Inspired, June, 2013
BANGALORE: Memories of the big financial crisis that raved South-East Asian Countries in late 1900s and early 20000 are still fresh. The speed with which they recovered is largely due to pro-active government policies. India prides itself for staying out of trouble due to conservative financial and banking policies. But India is lagging behind these economies in far sighted labour policies and implementation. My HR consulting takes me to several capitals of South east Countries where I find Indi
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Jobless in India is an unexploded bomb
By INDRAJIT BASU in Kolkata
China Daily Asia Weekly February 18-24, 2011
Unlike many countries in the world, India has fought off the scourge of the global economic crisis that has resulted in large-scale unemployment. The rate of decline in employment is minor. But there lies a vast gray area in a country where countless young people are still struggling to be gainfully employed. India is saddled with this problem even as its scorching economy has started spewing out thousands of new opportunities, and a growing number of young people are willing to grab anythin
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C level hiring is on in full swing
Mini Joseph Tejaswi
The Times of India May 20, 2010
Bangalore: Not just campus recruitment, the 'C' level (read leadership) hiring too is back again, after a recession induced 20-month slumber. With this, third party hirers have a huge mandate to hunt suitable CXO candidates to fill thousands of vacant and newly created positions across industry verticals. Nirupama V G, MD of recruitment firm Ad Astra. With this, third party hirers have a huge mandate to hunt suitable CXO candidates to fill thousands of vacant and newly created positi
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It’s a spending/saving time for techies
Mini Joseph Tejaswi
The Hindu May 10, 2010
With the industry lifting its two-year freeze on salary hikes and bonus payouts, Indian IT employees are on a high. But this time round, their consumption pattern tells a different story. While the younger techies are again the high spenders, the seniors are enlarging their savings pool. The country has close to two million IT and ITeS employees, earning an average salary of Rs 6 lakh. With an average 10-12 per cent hike by IT firms, this amounts to about an additional Rs 5,000 a month for a
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India’s diverse talent pool attracts MNCs
Mini Joseph Tejaswi
The Times of India February 5, 2010
India's quality pool of diverse talent seems to be attracting global enterprises to the country. Ashok Reddy, MD of staffing firm TeamLease, said no other market offered the kind of diverse and quality talent that india does. "Our talent pool comes with a proven record of working in challenging and complex environments. They are capable of replicating this success wherever they are posted," he said. An official of a headhunting company said it is already involved in sourcing talent for job
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