Powering India’s Economy and Environment: The Potential of Green Jobs

Green jobs represent a sector that combines economic prosperity with environmental sustainability, offering the dual promise of a thriving economy and a healthier planet. Simply put, these are roles in agriculture, manufacturing, research and development, administrative, and service activities that contribute substantially to preserving or restoring environmental quality. These could range from jobs in renewable energy, like solar or wind energy technicians, to roles in sustainable agriculture and green building construction.

As India embarks on its journey towards becoming a more sustainable and green economy, the green jobs sector is gaining significant momentum. Reports by the International Labour Organization (ILO) suggest that the green jobs sector has the potential to become a vital part of India’s labour market and gross domestic product (GDP).

As we stand on the cusp of a green future, it’s crucial to understand the potential and inherent challenges of the economy. In our organisation, we envision a future where economic growth and environmental sustainability coexist, an intersection where green jobs lie. This sector isn’t just a beacon for job creation but a chance for India to reaffirm its commitment to sustainable development. The rewards are promising – a robust economy and a healthier planet. The green economy is not just a sector of the future, it is the future,” said Jayanthi Yeshwant Kumar, Chairman, Ad Astra Consultants.

A report by the Wall Economic Forum further bolsters this assertion, projecting the creation of an astounding 50 million green jobs by 2030. This growth is not just a surge in employment; it represents an investment with an estimated economic impact. Despite the evolving landscape of the green economy in India, it faces challenges in terms of the talent gap. However, concerted efforts are being made to bridge this gap through skill development.

Opportunities and Challenges

As per a report by McKinsey, the global renewables industry alone will need an additional 2.8 million workers to develop, construct, operate, and maintain wind and solar plants by 2030. The talent gap isn’t confined to blue-collar roles; the industry also faces a dearth of project developers, managers, finance experts, and legal staff.

This talent gap presents a paradox – on one hand, it signifies an opportunity to stimulate the job market and, on the other, it indicates a need to focus on training and skills development to fulfil the demand. The challenge lies in addressing this gap to fully leverage the potential of the green economy.

The Twin Pillars: Environmental Sustainability and Economic Progress

The green economy, with its profound potential for job creation, is poised to make substantial contributions to India’s GDP and environmental sustainability objectives. The Mission 2070: A Green New Deal for a Net-Zero India report further identifies different sectors as the focal points to maximise the opportunities presented by the economy. This transition holds the promise of creating more than 50 million net new jobs and generating over $15 trillion in economic value by 2070.

Promising as the potential economic gains are, the true value of the green economy lies in its alignment with India’s commitment to environmental sustainability.

Equipping India’s Workforce for the Green Future

Recognising the talent gap in the green sector and the need for specialised skills, India has launched initiatives to promote skills development. The National Skill Development Corporation (NSDC), a public-private partnership, prioritises skill development in sectors such as renewable energy and sustainable agriculture. Further, India has taken a lead in the region by establishing the Skills Council for Green Jobs (SCGJ) to identify and promote the development of the skills needed for a “green business”.

Learning and Adapting from Global Success Stories

While India is taking strides towards a sustainable green economy, there’s much to learn from global success stories. The 2022 Global Green Skills report by LinkedIn reported a rise in global green talent, from 9.6% in 2015 to 13.3% in 2021 – a cumulative growth rate of 38.5%. This surge demonstrates a growing global commitment to environmental sustainability. The annual growth of roughly 8% in job postings requiring green skills since 2015 further underscores the growing demand for green jobs. These global trends can inform India’s approach and strategy in fostering its green economy.

Looking Towards the Future

While the future of green jobs in India holds immense potential, it also presents formidable challenges. Addressing the talent shortage in the green sector requires prompt investment in green skills training and education, specifically within high-demand areas.

Concurrently, policy environments need to be made more favourable, incentivising renewable energy initiatives and providing subsidies for green businesses. These measures could stimulate growth in the sector, propelling India to the forefront of the global green revolution.

As we step into this green future, embracing the green jobs revolution becomes crucial. Despite the challenges, the rewards promise a sustainable economy and a healthier planet. By investing in skill development and supportive policies, we can ensure a future where economic growth and environmental sustainability coexist.

How Eco-friendly Benefits Are Transforming Talent Management Strategies

The rise of environmental consciousness has not just affected how businesses operate; it has also profoundly impacted their human resources strategies. One particular area where this shift is evident is in the realm of employee benefits, with eco-friendly perks taking centre stage. Eco-friendly benefits are perks offered by companies to encourage environmentally responsible behaviour among their employees.

In India, and globally, several businesses are offering these benefits to align with their values and goals. For instance, companies have implemented green transportation initiatives, providing shuttle services and promoting carpooling among employees. They incentivise the use of public transportation or carpooling, while others provide on-site facilities like electric vehicle charging stations, bike storage facilities, and composting and recycling programs. Other organisations have made strides towards creating eco-friendly campuses that incorporate renewable energy sources like solar panels and include green spaces for employees. These rewards are not only helping to reduce companies’ environmental impact, but they are also providing employees with opportunities to contribute positively to the environment.

Employees’ response to these eco-friendly incentives has been resoundingly positive. Research by Merrimack Media shows that eco-friendly businesses see a 55% increase in employee morale and improvements in business processes. It also highlights that organisations known for adhering to such practices tend to have higher than average employee retention rates. Moreover, employees feel more engaged and loyal to organisations that offer them opportunities to participate in environmental and sustainability initiatives.

By offering eco-friendly rewards, companies are able to attract, engage, and retain top talent. A study by the Anthesis Group suggests that environmentally focused organisations have a higher chance of attracting and retaining the best talent. Businesses with recognised sustainable business models report attracting a high calibre of applicants due to their commitment to environmental responsibility.

In summary, eco-friendly perks are no longer a nice to have but a necessity. By offering these incentives, companies can position themselves as responsible employers. As the world continues to prioritise environmental sustainability, companies that adopt these strategies will undoubtedly be ahead of the curve.

Empowering Employees with Green Skills for a Sustainable Future

The evolution of the business environment towards sustainability has led to a paradigm shift in the skills demanded in the job market. “Green skills” have emerged as one of the most sought-after competencies in today’s workforce. Green skills empower employees to steer organisations towards adopting sustainable practices, contributing to a better future and enhancing their professional appeal.

In India and the Asia-Pacific region, sustainability is currently the most in-demand green skill, according to LinkedIn’s Global Green Skills report. Businesses are prioritising candidates capable of advising organisations on integrating such activities into their operations. It’s clear that the future of business leans towards sustainability, so those with the skills to guide this transition are in high demand.

The heightened interest in roles like Safety Manager, Health Safety Environment Advisor, and Ecologist reflects the increased emphasis on environmental consciousness in the business world. These roles play a critical part in managing environmental risks and guiding such practices within organisations, underlining the importance of green skills.

To fill this demand-supply gap, companies are increasingly offering training and development opportunities in sustainability and green skills. Investing in employee development in these areas signals a company’s commitment to sustainability, a trait that is increasingly appealing to job seekers and employees alike.

However, training in green skills is not only beneficial to businesses; it is also advantageous for employees. This upskilling opportunity can boost their career prospects and give them the tools to make a positive impact on the environment. It can also lead to increased job satisfaction, as employees can align their personal values with their professional contributions.

In conclusion, the green skills gap presents an opportunity for forward-thinking companies to invest in their employees’ development. Empowering their workforce with the knowledge and skills to drive sustainability can result in a stronger organisational identity, improved business performance, and a better future. Given the rising demand for green skills, the businesses that prioritise this development will likely lead the pack in the transition towards a green economy.

Sustainability as a Core Value: How It Influences Talent Retention

In today’s evolving business landscape, companies are recognising that adopting sustainable habits like reducing waste, and energy conservation aren’t just good for the environment; it’s also crucial for attracting top talent. Embedding sustainability as a core value can have significant positive effects on an organisation, particularly in the context of retention.

Demand for sustainability professionals in India underscores the importance of this trend. A survey by Ailuna revealed that 40% of millennials would opt for a job based on the company’s commitment to incorporate such as green building initiatives, reducing carbon footprints, and supporting clean energy. A staggering 70% said they would stay longer with a company if it had a strong sustainability plan.

Sustainability practices can be a powerful tool for talent retention. A key aspect is creating a positive environment grounded in sustainability values. This involves integrating these values into the workplace culture. Another practice is to offer opportunities within green initiatives. Examples include renewable energy projects and circular economy approaches.

The company can also encourage involvement in sustainability reporting. Transparent communication about the organisation’s environmental impact is essential too. This fosters trust and helps employees feel connected to the company’s mission. Finally, recruitment and selection processes should be examined. These should be adjusted to prioritise candidates with sustainability skills and a green mindset.

As more millennials enter the workforce, the demand for sustainability-focused roles is set to increase further. For businesses looking to keep pace with this trend, integrating sustainability into their core values isn’t just a nice-to-have; it’s a must. A robust sustainability ethos won’t just set companies apart in the marketplace; it’ll also make them employers of choice for the workforce of the future. Their commitment to activities such as waste management programs, green transportation, and sustainable supply chains will underscore their commitment to a greener future.

Green Recruitment: How Sustainability Shapes the Talent Landscape

The urgency of the climate crisis has brought about a shift in the corporate world – a move towards sustainable business practices, extending all the way to human resources. Enter green recruitment, a hiring strategy that emphasises candidates’ alignment with environmental management systems within organisations. Such systems may include reducing paper usage through digitalisation, optimising energy usage, and implementing waste management protocols. In India, as elsewhere, businesses are beginning to understand the value of integrating environmental concerns into their operations and brand.

Companies increasingly face pressure to address environmental issues. A powerful way they can do this is by adopting green recruitment, turning environmental responsibility into a significant aspect of their operations. For instance, they could prioritise candidates who have demonstrated commitment to the environment, perhaps through volunteer work or academic research on sustainability. This not only positively impacts the planet, but helps firms brand themselves attractively to potential talent.

Initiatives such as the Indian Government’s Mission LiFE (Lifestyle for Environment) have made sustainability a top priority. By outlining 75 exercises to promote climate-friendly behaviour, Mission LiFE encourages corporations to embed sustainability into their recruitment strategies. These activities include energy saving, reduced use of single-use plastic, and sustainable food systems. Companies adopting these are not only enhancing green recruitment but also setting a positive example for their employees and the industry. Businesses that align themselves with these values are likely to be more attractive to a new generation of job seekers.

The industry reports further underscore the importance of green recruitment strategies. According to GreenBiz’s 2020 State of the Profession report, two-thirds of new hires in sustainability teams are external candidates. Interestingly, these individuals often secure their roles because of existing contacts within the company. One could argue that this network effect is due to the shared value of sustainability, creating a self-perpetuating cycle that draws in more eco-conscious individuals. By branding themselves in this manner, companies are drawing in candidates who can help drive their sustainability goals.

Finally, the compensation rates in the green sector are competitive. The report further shows that sustainability managers, directors, and vice presidents earn significantly above the average. This sends a clear message to job seekers – a career in sustainability is not only personally fulfilling and socially responsible, but also financially rewarding.

In conclusion, green recruitment represents a powerful tool for companies in India and worldwide. It enables organisations to not only help the environment but also to attract the best talent, making it a win-win strategy in the contemporary business world.

India to onboard the next few millions, with pin code recruitment

A certain post, shared on a popular job portal, that names a school which is hiring, along with its pin code, highlights a trend that is being adopted by organisations and enterprises, to scale up.

‘Pin code Recruitment’ (PCR), or, Near Me Jobs, as this trend has been branded, is well on its way to answering some of India’s most complex challenges – unemployment, underemployment and skilling. It is opening up verified jobs to job seekers, and pre-screened candidates to recruiters, across categories, within their pin code neighbourhood. 

Interestingly, these include jobs in IT, logistics, BPO, data management, marketing, human resource, automotive, FMCD, BFSI, e-Commerce, mobility, retail, hospitality, construction, health-care and education, among others.

What is Pin code recruitment ?

A relatively recent concept, pin code jobs revolutionised ‘employment’ during and after the multiple Covid19 lockdowns.  

Job layoffs, pay cuts and reverse migration of lakhs of Indians to their hometowns in semi-urban and rural locations, became routine. Oddly, in no time, the lure of city life dimmed, and the security of living closer to home became more appealing. 

That’s how and when this unique idea of tapping into India’s Human Resource goldmine took shape. The advent of technologies such as Ai, data mining and analytics, and increase in internet access through mobile phones resulted in new and innovative recruitment strategies.

The most trending among these is the use of pin codes or Postal Identification Number as a call out in job postings.  

Targeted at candidates living in specific geographic locations, pin code recruitment is a process through which multiple online job portals and apps reach out to candidates with job opportunities within specific pin code areas. Candidates who are qualified for the given positions then apply for those jobs and find employment that is not only suitable but also conveniently located. 

This Ai-driven approach to recruitment struck home because it is particularly useful in a country like India, where there is a huge, scattered, talent pool and much diversity in terms of background, academic qualifications, skills, and experience across different regions. The technology that is used by online recruitment portals sources and verifies candidates, conducts background checks, manages video interviews and releases offers to a verified workforce. It also enables companies to hire at scale and reduces the cost of hiring. Be it services or manufacturing, part time or full-time jobs, gig employment or permanent staffing, grey, blue, or white-collar jobs, pin code recruitment covers them all.

Available in vernacular languages also, the job postings (online and offline) reach out to millions across the country. This opens up hitherto unopened doors for Indian youth who are more comfortable with using their regional languages while seeking jobs 

What makes pin code recruitment click?

Some of the key benefits of pin code recruitment is that it significantly reduces the time and cost associated with traditional recruitment methods, especially when it comes to screening large numbers of applicants. Pin code recruitment allows companies to focus their efforts on specific regions, which means they can screen a smaller pool of candidates who are more likely to meet the job requirements.

Another benefit of pin code recruitment is that companies can get a better handle on the local culture and work environment, by recruiting candidates who are likely to thrive in that environment. This can lead to better retention rates and a more engaged workforce.

Pin code recruitment also helps to address some of the challenges associated with diversity and inclusion in the workplace. Onboarding of women, students, retired personnel and people with disabilities having the relevant skills and experience, as well as a strong understanding of the local market result in stronger relationships with local communities and thereby improved productivity and profitability for the organization.

For job aspirants, pin code recruitment is God-sent because it reduces commute and leads to a better work-life balance. Thanks to new wage-earning opportunities in smaller towns, there is less pressure to migrate to big cities. In addition, some pin code areas may have a lower cost of living than others, allowing individuals to save money on urban rentals and other costs. 

India has 19,101 PINs across the country, including some of the most remote locations in the world. Making livelihood accessible to people in these far away locations will surely be a gamechanger.

With the expansion of banks and financial institutions, establishment of manufacturing units and development of rural infrastructure in India, there will be more opportunities for jobs in remote locations across India, according to a survey.

The Global Gig Economy: Freelancing Across Borders

As the digital revolution continues to break down geographical barriers, the gig economy is reaching unprecedented global heights. Freelancers now have the opportunity to work across borders, bringing their expertise to projects worldwide. However, the international landscape of freelancing presents its own unique set of opportunities and challenges.

A report by 99Firms suggests that there are an estimated 1.1 billion freelancers worldwide, making up about 35% of the total global workforce as of 2021. The United States currently leads the global gig economy, with 57 million people engaged in freelance work. Additionally, the report further suggested that countries like India, Indonesia, Australia, and Brazil are experiencing rapid growth in their gig economies.

Freelancing across borders opens up a wealth of opportunities for gig workers. They can broaden their professional network, diversify their portfolio, and increase their earning potential by tapping into international markets. Moreover, they can expose themselves to different cultures and ways of working, leading to personal growth and adaptability.

However, freelancers must also navigate various challenges when working internationally. The legal considerations are manifold, including understanding international tax obligations, immigration laws, income tax, social security, and employment rights. It’s vital for freelancers to do their due diligence and ensure they’re compliant with the laws of the countries they’re working with.

Alongside legal hurdles, freelancers often face payment-related issues. Dealing with foreign currencies, fluctuating exchange rates, and international payment platforms can be complex and sometimes costly.

Cultural adaptation is another critical aspect of freelancing across borders. Understanding and respecting the cultures of the countries you work with can enhance business relationships and foster successful collaboration. This could involve learning about different communication styles, business etiquettes, and work ethics.

Lastly, time zone differences can pose a significant challenge. Coordinating with clients or teams across various time zones requires careful planning and can often lead to unconventional working hours, potentially affecting work-life balance.

Despite the challenges, the global gig economy presents an exciting frontier for freelancers. By arming themselves with the right knowledge and resources, gig workers can tap into the vast opportunities that come with freelancing across borders.

In conclusion, the rise of the gig economy and freelancing is a global phenomenon that’s transforming the way we work. As this trend continues to evolve, it will continue to shape our understanding of work, life, and the delicate balance between the two.

Talent Sourcing in the Gig Economy: Attracting and Retaining Freelancers

Navigating talent sourcing in the gig economy, particularly attracting and retaining freelancers, has become a prime focus in today’s dynamic employment landscape. As an increasing number of professionals favour project-based roles and flexible work setups, businesses and HR leaders are compelled to adapt their strategies. These shifts have transformed the once geographically constrained talent hunt into a global pursuit for specialised freelancers, emphasising the urgent need for innovative approaches in a competitive market.

Companies are no longer restricted to hiring talent from specific locations. Now they can tap into a global network of freelancers boasting specialised skills and unique insights. This transformation demands innovative strategies to attract and retain top-notch freelance talent in a fiercely competitive market.

Embrace Flexible Work Arrangements: Flexibility is the lifeblood of the gig economy. By offering adaptable work setups, such as remote work or flexible hours, companies can appeal to freelancers who cherish work-life balance.

Deliver Competitive Compensation Packages: Although freelancers might not enjoy traditional employee benefits, it’s crucial to provide enticing compensation packages. These can comprise equitable pay, timely payment terms, and extra incentives for outstanding performance.

Cultivate Learning and Development Opportunities: Like all professionals, freelancers are eager to hone their skills and advance their careers. Offering growth opportunities can be a powerful magnet for freelancers.

Create a Collaborative Work Environment: Even if freelancers aren’t physically present in the office, fostering an inclusive and cooperative work atmosphere can make them feel like valued team members. This can be achieved by involving them in relevant meetings, offering feedback, and recognising their contributions.

Prioritise Transparent Communication: Clear and open communication is essential for building trust with freelancers. Establishing explicit expectations about work scope, deadlines, and payment terms from the outset is vital.

The gig economy’s rise is undeniably reshaping how companies source and retain talent. By adopting these strategies, businesses can harness the advantages of the gig economy and assemble a resilient, diverse talent pool.

Digital Nomads: How Freelancers are Redefining Work-Life Balance

The traditional 9-to-5 office job is slowly losing its charm as more and more professionals are embracing the lifestyle of a digital nomad. In essence, digital nomads are individuals who leverage technology to work remotely and live an independent, untethered, nomadic lifestyle. Thanks to the rise of freelancing and the gig economy, this way of life is becoming increasingly prevalent.

According to a report by Payoneer, India is the second-fastest-growing freelance market in the world, with a significant increase in the number of freelancers. Currently, India’s freelance economy consists of an estimated 15 million freelancers. Another report by the Times of India suggests that India’s freelance community is projected to grow to $20-30 billion by 2025. The online freelance marketplace is also forecasted to add $2.7 trillion to the global GDP by 2025.

The rise of digital nomads is shaking up traditional office culture and business structures. Businesses are tapping into this global talent pool, tackling complex problems, and completing projects more efficiently. This transformation provides companies with cost-effective alternatives by leveraging talent from economically weaker countries, thereby equalising the global employment landscape.

A digital nomad’s life is not without its difficulties though. From securing reliable internet connectivity to juggling different time zones and a lack of a fixed routine, it’s a lifestyle that requires discipline and self-motivation. The line between work and personal life can often become blurred, posing another challenge to manage.

In essence, digital nomads and freelancers are changing the concept of work-life balance. They’re stepping out of the traditional brick and mortar office mould and setting their own rules. As this wave continues to grow, it’s exciting to anticipate how it will shape the future of work, and the very architecture of companies. The implications are vast, and the possibilities are endless. The world is indeed their office!

Gig Economy: The Evolving Landscape of Work

With the rise of faster internet connectivity, India is witnessing a new industrial trend – the rise of the gig economy. The gig economy is a marketplace where organisations contract with independent workers for short-term engagements, often facilitated by digital platforms. According to a report by NITI Aayog, it is estimated that India has 7.7 million gig workers as of 2021, and this is expected to expand to a staggering 23.5 million by 2029-30.

What’s interesting is that India’s gig economy isn’t just a playground for low-skilled jobs. It’s a diverse landscape where all skill levels thrive. As per NITI Aayog, low-skilled gigs make up 31%, medium-skilled ones claim 47%, while high-skilled gigs stand at 22%. Medium-skilled gigs are seeing a slight dip, but the graph for low and high-skilled gigs is on the rise.

The gig economy’s charm lies in its flexibility. It offers workers the freedom to choose their working hours, providing an ideal work-life balance. Moreover, the ability to work from virtually anywhere unlocks a universe of opportunities unheard of in traditional job setups. For businesses, it’s a goldmine of diverse talents for specific tasks without the need for full-time hires.

However, the gig economy isn’t without its drawbacks. Gig workers often struggle with job insecurity and a lack of standard benefits like health insurance, retirement plans, and paid leave – the hallmarks of permanent employment. Additionally, the constant hunt for the next gig can result in stress and anxiety.

With its myriad opportunities for both workers and businesses, the gig economy is a force to reckon with. It is essential to address the challenges it poses to ensure a better future for all. As this dynamic economy continues to evolve, it promises to redefine India’s labour market in the coming years.