Redefining recruitment in 2023: The need for rethinking hiring models

The future of recruitment demands innovation, adaptability, and a commitment to creating inclusive, ethical, and engaging hiring experiences for candidates. Here’s why there is a need to rethink hiring models in 2023.

In 2023, the landscape of recruitment and hiring has undergone a remarkable evolution, reshaping the way organisations acquire talent. The technology industry stands out as a beacon of growth, driven by remote work, digital transformation, and the pursuit of emerging technologies like AI and IoT.

This industry’s insatiable demand for tech talent reflects a broader trend – technology is no longer just an enabler but has become a critical business driver, disrupting traditional models across all sectors.

This article explores the pressing need to redefine recruitment in 2023 and the imperative of rethinking hiring models.

“The rise of contract professionals and interim managers offers businesses greater flexibility in meeting short-term objectives, opening doors to various industries and projects,” said Pranshu Upadhyay regional director head of India Technology Practice – Michael Page.

“Company culture has emerged as a driving force in boosting productivity, emphasising talent development, engagement, training, and development.” He further added.

Importantly, work-life balance has taken center stage, emerging as the most significant influencer of job satisfaction, surpassing pay, training, development, free lunches, gym memberships, and other benefits.

“Hybrid working models will continue, redefining workplace expectations, and flexibility will remain a non-negotiable factor for job seekers,” he explained.

IMPACT OF TECHNOLOGY

Advancements in technology have transformed every aspect of recruitment. AI-driven tools, such as chatbots and applicant tracking systems, have streamlined the hiring process. To stay competitive, organisations must leverage these innovations while ensuring that the human touch remains a crucial part of recruitment.

SKILL BASED HIRING

“Recruitment in 2023 demands a departure from the traditional one-size-fits-all approach. Instead, there’s a pressing need for industry-specific recruitment models that cater to the unique dynamics of each sector,” said Nirupama VG – MD, Ad Astra Consultants.

WAR OF TECHNOLOGY

Top talent remains in high demand, making the competition fierce. In 2023, businesses must adopt a proactive approach to talent acquisition. Building strong employer brands, engaging in a continuous talent pipeline, and offering competitive compensation packages are key strategies to attract the best candidates.

In an era of diverse workforce needs and fast-paced industry changes, recruitment strategies must be as adaptable and dynamic as the sectors they serve.

DATA-DRIVEN DECISION MAKING

Data analytics is revolutionising recruitment. HR professionals can now use data to make informed hiring decisions, predict candidate success, and continuously improve their hiring processes. Companies must invest in data analytics capabilities to stay ahead in recruitment.

As we navigate the dynamic landscape of 2023, redefining recruitment is not an option but a necessity.

Zoomed Out | Why India’s burgeoning labour shortage is a hurdle for its dream of manufacturing for the world

The implications of labour shortage can be far-reaching. It could hamper India’s ability to meet domestic demand and fulfil international orders and undermine its potential as a global manufacturing hub.

Every year, across India, 12 million young Indians enter the employable age. In fact, by 2030, the country is projected to have 1.04 billion working persons, in the employable age group.

While other nations of the world grapple with the challenges of ageing workforces and a pronounced scarcity of labour, India uniquely experiences a situation where workforce supply is expanding faster than demand, making it the only country with this trend. However, despite this huge demographic dividend, India is facing a persistent shortage of skilled and unskilled labour.  

Shortage of labour in India

Data from 2023 highlights the severity of the issue, indicating that India currently faces a significant shortfall of workers, across multiple disciplines, including factories, engineering units, manufacturing and assembling plants, and infrastructure projects. In fact, a report by the National Skill Development Corporation (NSDC) estimated that India’s skilled labour demand reached approximately 103 million workers in 2022. However, the supply fell short by a staggering 29 million workers. Another report by the Confederation of Indian Industries (CII) — Decoding Jobs, estimated that there would be a reduction in the number of migrants returning to tier-1 cities in 2022, compared to 2021, resulting in a significant gap of 68 percent between demand and supply. This report also estimated a decrease of 32 percent in migrants returning to non-tier-1 cities. It also emphasised the limited availability of talent in white-collar jobs across all levels, including entry-level, mid-level, and upper-level positions. This gap signifies a crucial hurdle in achieving India’s vision of becoming a global manufacturing hub and economic powerhouse. The dichotomy needs to be addressed urgently before it becomes a millstone around the country’s neck.

Causes and implications of India’s labour shortage

Typically, the word labour refers to a group of people who are employed to do physical work. In India, this might comprise groups with low academic qualifications, who earn wages either daily, weekly or monthly, with little or no advantages in terms of guaranteed job security, minimum wage employment, essentials such as identification documents, credit facilities, insurance coverage, access to quality education etc. The annual number of interstate migrants in India is estimated to be between 5 and 6 million, with a yearly growth rate of 4.5 percent. This figure includes both documented and undocumented workers, who engage in seasonal migration across multiple destinations, working for different employers and spanning various industries. Although the Covid-19 pandemic-linked lockdowns were often cited as the main reason why workers left India’s Tier 1 and Tier 2 cities, to return to their hometowns, the truth is that this problem has been building up over the years. A closer look at this landscape will make things clearer.

Migrant workforce: A large number of the country’s labour force comprises migrants, from its hinterland. While their primary occupation may be agriculture, they travel to cities to earn a livelihood during the lean seasons during which farming does not provide them with an income. Though huge in number, these people are not a part of India’s formal workforce. And therein lies the big problem.

Problem of wages: Migrants, along with other informal workers, are disinclined to accept low-quality jobs in urban areas, due to the combination of low wages and inadequate access to housing, healthcare, leave and other essential facilities. Instead, they prefer engaging in local lower-paying work opportunities such as MGNREGS or other casual employment options which meet their immediate survival needs. They have chosen rural poverty over urban poverty.

Education system: The existing education system in India often emphasises theoretical knowledge over practical skills. Vocational training programs are underdeveloped, leading to a mismatch between industry requirements and the skills possessed, even by graduates. This deficiency restricts the talent pool available for the manufacturing sector.

Lack of skills development: A diverse set of specialised skills is essential in the manufacturing industry, encompassing expertise in robotics, automation, engineering, programming, and various other technical domains. Despite the growing reliance on machines and automation, there remains an unfulfilled demand for workers capable of operating and maintaining these technologies. Unfortunately, workers lack access to the training required to stay updated and adapt to evolving modern-day demands.

Migration to other sectors: Service-oriented industries, such as e-commerce, information technology, business process outsourcing (BPO), security, retail and hospitality have lured individuals away from manufacturing and low-paying factory jobs. These sectors offer more attractive remuneration packages and perceived job stability, making it challenging for the manufacturing industry to attract skilled and unskilled workers.

Perception and social stigma: Manufacturing jobs are sometimes associated with low social status and menial work. This perception, combined with a lack of awareness about the potential for growth and advancement in the sector, dissuades employable individuals from pursuing careers in manufacturing.

Tensions caused by resident population: Oftentimes, tensions are caused by the domestic population within a state, resulting in the mass exodus of migrant labour, back to the safety of their hometowns. The implications of the labour shortage can be far-reaching. It could hamper India’s ability to meet domestic demand and fulfil international orders and undermine its potential as a global manufacturing hub. The shortage could also limit technological advancements, as skilled workers are crucial for driving innovation and implementing advanced manufacturing techniques. 

Solutions To Bridge The Labour Gap

Addressing the skilled labour shortage requires a multi-pronged approach involving collaboration between government bodies, educational institutions, and industry stakeholders. Here are a few potential workarounds:

Better incentives: By enhancing working conditions within factories and construction sites, as well as implementing benefits like higher wages, emergency healthcare, colonies/ hostels for workers near industrial clusters, etc, companies can enhance their ability to attract as well as retain workers in the manufacturing industry.

Curriculum revamps: Educational institutions must rethink their curricula to include industry-relevant training. Strengthening vocational training programs and promoting apprenticeships can bridge the gap between theoretical knowledge and practical skills.

Public-Private Partnerships: Collaborations between the government and private enterprises to foster skill development initiatives. Industry participation in curriculum design, training programs, and on-the-job training can enhance employability and align individual skills with industry requirements.

Awareness and perception shift: Initiatives must be undertaken to educate students, parents, and society about the opportunities and growth potential in the manufacturing sector. Much like the campaigns to recruit soldiers into the army, highlighting success stories and creating platforms for interaction between industry professionals and students can help change perceptions.

Upskilling and reskilling: Encouraging existing workers to upskill or reskill themselves through targeted training programs can help meet the immediate demand for skilled labour to a great extent. Government and private sector support for such programs can incentivise workers to acquire new skills.

More diversity in the workforce: Greater efforts are required to encourage women to enter the field. Manufacturers must examine the eligibility criteria for the positions they offer and implement workplace modifications that foster diversity and enable the recruitment of a broader range of employable individuals. While the government and industry are working on initiatives such as the e-Shram portal, and the National Database of Unorganised Workers (NDUW) to ease unorganised workers’ access to welfare benefits and much more needs to be done to fill the gap areas. Countries like Germany, Australia, Japan, the Gulf countries and others are opening their doors to low-skilled Indian labour. It is imperative that we act quickly, to prevent yet another drain like the brain-drain, from setting us farther from our dream of becoming the world’s go-to place for everything that can be made by man and machine.

New Lease of Life for Gig Economy

The gig economy is continuously evolving and has seen 93% growth since Jan 2023 in the white-collar space as of July 2023

A report by CIEL Group, says demand for gig workers in white-collar jobs has risen recently and it reveals that 55% of the organisations have opted to hire gig workers for their work.

With the festive season approaching, it is not unusual to see a hiring surge across all industries. But 2023 is seeing a paradigm shift in the world of hiring as gig employment becomes increasingly prevalent among all sectors, especially e-commerce.

Gig workers have an upper hand compared to regular workers as they offer companies with several advantages including flexibility in scaling their workforce up or down based on project needs or fluctuating workloads along with cost savings.

A report by CIEL Group, a talent solutions provider, says demand for gig workers in white-collar jobs has risen recently and it reveals that 55% of the organisations have opted to hire gig workers for their work. Furthermore, in some cases, the proportion of gig workers has reached as high as 20% of their total workforce, suggesting a huge share of gig workers within these organisations.

Sectors like e-commerce, food tech, logistics, and retail are expected to ramp up the hiring of temporary workers, especially in roles related to delivery, logistics, warehouse, sorting, and packing, as they gear up for the festive rush.

“Clearly, the gig economy seems to be the driving force behind the seasonal scaling of workforces,” says Nirupama VG, founder & MD, talent solutions firm.

And it’s not just companies that are on the lookout to hire gig workers, individuals are also inclined to pursue gig work. The CIEL, which surveyed more than 400 organisations pan-India across sectors and more than 1200 white-collar gig workers, reveals that 38% of gig workers choose such jobs due to ‘flexibility’ in working on different projects. “The allure of diverse assignments allows gig workers to continuously expand their skill set, gain valuable experience across various industries, and pursue their passion for diverse work opportunities,” says the CIEL report.

The imperatives

The gig economy is continuously evolving and has seen 93% growth since Jan 2023 in the white-collar space as of July 2023. As per reports, 40% of companies are facing talent shortages for emerging skills.

“The emerging demand for certain niche skills, and the need to bridge the temporary skill gaps has led to the overall growth of the gig economy,” says Sekhar Garisa, CEO, foundit.

As per a Niti Aayog report titled ‘India’s Booming Gig and Platform Economy,’ the Indian gig workforce is expected to swell to 23.5 million workers by the year 2029-30, which is almost a 200% jump from the current 7.7 million.

However, it’s important to understand the reasons behind the sudden uptick, both from companies’ side as well as from the workers’ perspective.

As festivities inch closer, companies, especially in e-commerce and logistics, brace for an explosion in orders. Hiring gig workers allows these companies to efficiently navigate this temporary demand spike.

Nirupama notes that cost savings also play a crucial role. “Employing gig workers facilitates companies to bypass costs associated with permanent employees, such as benefits and long-term commitments.”

On the other hand, workers look at the festive season as an opportunity for lucrative endeavours. Many seek roles during this period for the prospect of earning a higher income in a short span.

“The temporary nature of these jobs provides flexibility, allowing workers to choose assignments based on their convenience and availability,” adds Nirupama.

However, it is essential to underscore that being a part of the gig economy is an uphill battle in itself. The uncertain nature of their employment that comes with unstable income, lack of stability and predictability and fluctuating work hours are some significant challenges that the workers face. Moreover, most gig workers do not have access to essential benefits such as health insurance, retirement plans, and paid leave.

Nirupama says that while the landscape provides autonomy, the absence of a concrete employment relationship can sometimes lead to discrepancies in roles and expectations. “It’s crucial to navigate this space with awareness,” she suggests.

Lessons for HR Professionals from Chandrayaan-3

On August 23, 2023, the Indian Space Research Organisation (ISRO) accomplished a milestone with the successful landing of the Chandrayaan-3 on the moon. This mission was not just a triumph in space exploration but also a testament to ISRO’s resilience and spirit. Here we dissect the journey, unveiling the lessons HR professionals can imbibe from this comeback mission.

Nirupama V.G., Founder & MD of Ad Astra Consultants adds “Chandrayaan-3’s triumph is a reflection of what resilience and teamwork can achieve. Its success mirrors the principles that guide us at Ad Astra Consultants: fostering innovation, learning, and an unyielding spirit. It teaches us to view challenges as stepping stones to greater heights, a lesson that is not just invaluable for the HR sector, but for every realm that seeks to redefine boundaries and achieve success.”

Journey and Purpose

The Chandrayaan-3 mission was more than just another lunar exploration; it was a beacon of determination and adept technological advancements. It stood as a testament to India’s prowess in space technology and a showcase of resilience, following the Chandrayaan-2 mission, which faced a setback in 2019 due to a hard landing.

Designed to safely land a rover in the moon’s highlands near the south pole, the mission carried the hope and expectations of an entire nation. The goal was clear: demonstrate advanced landing and roving capabilities, while conducting in-depth experiments through onboard instruments.

A noteworthy tech advancement was the laser-based guidance system incorporated into the lander. This system, boasting an array of sensors and actuators, played a role in achieving a precise and soft landing on the lunar surface, starting a new era in exploration.

The Backbone of the Mission: Resilient Leaders and Teams

The true spirit of the mission lay in the individuals and teams who worked behind the scenes, displaying resilience and ingenuity. The project director, P Veeramuthuvel, showcased exemplary leadership, steering the mission to success after analysing and rectifying the causes of the previous mission’s failure.

S Unnikrishnan Nair, the Director of the Vikram Sarabhai Space Centre (VSSC), was the force behind the Launch Vehicle Mark-III development and testing, overcoming hurdles including the delays brought about by the pandemic. Together with M Sankaran, the Director of U R Rao Satellite Centre (URSC), they led teams that breathed life into Chandrayaan-3, incorporating new technologies and saving time and costs by reusing components from Chandrayaan-2.

The HR Perspective: Drawing Parallels from ISRO’s Resilience

The Chandrayaan-3 mission exemplifies how resilience, innovation, and collaboration can redefine success in challenging situations. Just like ISRO, HR professionals can get lessons to cultivate a thriving and resilient workforce.

Recruitment: Merit-based recruitment, like ISRO’s, ensures the acquisition of top talent. By fostering a feedback-rich environment and seeking skilled individuals from diverse backgrounds, HR can curate a balanced and high-performing team.

Training: Continuous learning, as demonstrated by ISRO through its rigorous training regimens, is key to maintaining an updated and skilled workforce. Organisations should invest in skill-building, promoting a culture of continuous improvement.

Welfare: Just as ISRO provides a supportive environment for its employees, companies should cultivate a similar atmosphere. Benefits, mental health support, and acknowledging achievements are vital for a motivated workforce.

Innovation: Like ISRO, which constantly pushes technological boundaries, organisations should promote a culture of innovation. Encouraging employees to approach problems creatively can lead to groundbreaking solutions.

Resilience: ISRO’s comeback with Chandrayaan-3 is a lesson in perseverance. In corporate settings, fostering a mindset that sees failures as learning opportunities ensures long-term growth and sustainability.

Insights from the Experts: Resilience in Practice

Recent studies emphasise the value of resilience in the workplace. For instance, a Harvard Business Review study highlighted that resilience thrives not only as an individual trait but also through relationships and networks. 

Adding to this, a comprehensive study by the ADP Research Institute provides further insights. In 2020, they conducted a global analysis exploring resilience and engagement levels across 25 countries. By surveying over 26,000 individuals, they aimed to aid leaders in fostering both personal resilience and a deeper engagement within their teams. The research offers a roadmap for leaders to nurture engagement and resilience in their teams, highlighting that understanding and support at the organisational level can enhance overall resilience and productivity in the workplace.

Such findings suggest that organisations can bolster resilience by fostering camaraderie and a sense of shared purpose.

Future Implications & Trajectories

The success of Chandrayaan-3 solidifies ISRO’s position in global space exploration, potentially leading to further international collaborations. Similarly, by adopting ISRO’s resilience-driven approach, businesses can position themselves at the forefront of their industries.

As we move towards an evolving global landscape, the principles of resilience and ingenuity are more pertinent than ever for HR professionals. By fostering a culture that values continuous learning, innovation, and bouncing back from setbacks, organisations can ensure they remain agile and robust, ready to face the challenges of tomorrow.

Empowering Tomorrow: Reframing the Global Female Employment Landscape

-Authored by Monalisa Nayak, Principal Correspondent, Ad Astra Consultants

While the call for women’s empowerment resonates across the globe, there is a need to scrutinise its impact at the grassroots level. Women are inherently capable leaders, and their recognition and involvement at all tiers is essential for fostering economic growth. This sentiment was well articulated by Ms. Jayanthi Yeswant Kumar, Co-Founder and Chairperson, Ad Astra Consultants, during a discussion on “The Pyramid Effect and Career Graph of Women” in an exclusive interview with DD National at the G20 Summit in Gandhinagar, Gujarat.

According to statistics from the UN’s World Population Prospects 2019 report, the gender ratio worldwide in 2021 was 101.68 males per 100 females, with women representing approximately 49.58% of the global population.

The International Labor Organization reports that 52% of women in India expressed a desire to contribute to the economy, either through paid employment or by balancing work and family responsibilities. However, startlingly, there has been a decline in female labour force participation over the past two decades – plummeting from 32% in 2005 to 19% in 2021.

In addition, it is important to shed light on the situation of the disabled demographic globally. According to a WHO report, an estimated 1.3 billion people are living with disabilities, constituting about 16% of the world’s population, or one in every six individuals. In India, this group makes up approximately 4.5% to 5% of the population.

As we turn our attention to the Asia Pacific region, we find that Singapore stands as the strongest economy. The data depicted in the graph elucidates the female employment-population ratio in various countries including Singapore, the United Kingdom, the United States, Malaysia, the UAE, the European Union, and India, among others.

In this self-realisation phase, it is crucial to decide how we can contribute to transforming the workplace for the above-mentioned class, uplifting them enabling substantial growth in the economy and building a brighter India.

India Inc takes giant leaps in empowering women

Companies from Ola, Ashok Leyland, Berger Paints to Bosch and JSW Paints, among other prominent companies, have employed all-women production lines or factories.

Organisations across sectors are now making extra efforts to increase women’s participation in the workforce as they say female participation creates a very productive work environment.

Recently, a few companies announced all-women production line to unlock their potential and create an inclusive work environment. Companies from Ola, Ashok Leyland, Berger Paints to Bosch and JSW Paints, among other prominent companies, have employed all-women production lines or factories.

In March this year, heavy commercial vehicle maker Ashok Leyland unveiled its all-women production line in Tamil Nadu. Ashok Leyland has been manufacturing commercial vehicles for the past 75 years.

“The industry had largely been a man’s space but as we look at the future, the way the mobility space and vehicles are getting transformed into alternate fuels powered vehicles, advanced telematics or on-board diagnostics, if you don’t have an inclusive workforce then we can’t be a company which is agile and getting itself ready for future,” says Raja Radhakrishnan, President & head of HR, Ashok Leyland.

The company has set up the all-women engine assembly line with 80 women employees at its Hosur plant. Its driver training institutes have also been training a large number of women in heavy commercial vehicle driving.

Everything in the production line is being done by women — right from maintenance to supply to the actual production itself. “This initiative has helped us break the mindset that this is man’s job and factory is man’s world. This led to having an inclusive workforce inside the factory which creates a very productive work environment across the organisation,” Radhakrishnan says, adding that women are very agile and in terms of numbers, they see a very good increase in productivity.

Bosch’s Oragadam plant, established in mid-2015 in Chennai, has a 100% women workforce and has been manufacturing a diverse range of over 60 power tools, including eight specialised types for artisans and tradespeople.

Suresh B R, Country head of human resources, Bosch Limited, says elevating awareness is a crucial step in our journey towards inclusivity.

JSW Paints operates the entire Wood Finishes line at its unit in Vasind, Maharashtra with women employees.

“This semi-automated line is managed completely by women employees from processing to packing the Beauteak range of wood finishes. JSW Paints is in the process of preparing its Colourant line at its other plant in Vijayanagara, Karnataka to be managed by women in the coming quarter,” says A S Sundaresan, Joint MD and CEO of JSW Paints.

JSW Paints also has women in frontline roles and customer relationship officers servicing retail market in Bengaluru, Hyderabad and Mumbai. Berger Paints, which commenced production in its Sandila plant in UP earlier this year, has one section — a colorant and Stainer unit – that is operated by women.

“The unit doesn’t require any great physical labor, and the company has recruited ITI-trained girls in the plant and they are doing a fabulous job there,” Berger Paints CEO Abhijit Roy had told TNIE in an earlier interaction.

Firms need to narrow diversity gap

From manufacturing to IT, across sectors companies take steps to narrow diversity gap, but women’s workforce participation is still low in the country. Country’s largest IT services company Tata Consultancy Services (TCS), which employs 35.7% of the women workforce, has been seeing higher attrition among its female employees.

In its annual report, TCS chief human resource officer Milind Lakkad said the higher attrition among women in FY23 is a setback to “our efforts to promote gender diversity but we are doubling down on it.”

Following the Covid-19 pandemic, particularly in the IT sector, women are exiting the workforce at a rate twice that of men. “In recent months, the attrition rate among female employees has surged to levels ranging from 30% to 40%, a stark contrast to the typical sector attrition rate of around 15%. Women in mid-career roles, typically aged between 30 and 40 years are mostly exhibiting this trend. This group faces the challenge of managing a disproportionate share of childcare and domestic responsibilities, leading them to make the difficult decision to leave their jobs,” says Anjali Raghuvanshi, Chief People Officer, Randstad India.

The insistence on returning to the office has proven to be counterproductive to employee retention efforts, resulting in higher turnover rates across all segments of the workforce. This shift is mainly detrimental to women, as they bear a significant burden of domestic caregiving responsibilities. Any alteration in work flexibility models tends to impact women more profoundly, she adds.

As per the latest Periodic Labour Force Survey (PLFS) reports, the estimated Labour Force Participation Rate (LFPR) on usual status for women of age 15 years and above in the country was 30.0%, 32.5% and 32.8% during 2019-20, 2020-21 and 2021-22, respectively.

Another important challenge in female workforce participation is pay parity. The wage disparity has been widening between men and women. Also, there are only a few women in mid-senior level positions in organisations.

“It is alarming that men in India hold a substantial 80-82% share of labour income, while women’s earnings remain much lower at 18-20%. Though there is a high pay parity in India, the situation is improving and notably, there has been an augmentation in economic opportunities for women, with an increased representation in roles such as legislators, senior officials, technical workers, and managers,” says Raghuvanshi.

Nirupama VG, founder and managing director, AdAstra Consultants, a women-owned full-suite recruitment solutions firm, quotes an IIM Ahmedabad study that indicates only 5% of top roles in Indian companies are occupied by women.

For a comprehensive decision-making process, boardroom diversity is paramount.

Also, women-led start-ups are very few in India. Nirupama says while 18% have at least one woman leader, as per Nasscom’s report, there’s ample room for growth.

“Presently, there are women-owned funds which are supporting women-owned businesses and that will go a long way to support such organisations,” she adds.

India Inc takes giant leaps in empowering women

Companies from Ola, Ashok Leyland, Berger Paints to Bosch and JSW Paints, among other prominent companies, have employed all-women production lines or factories.

Organisations across sectors are now making extra efforts to increase women’s participation in the workforce as they say female participation creates a very productive work environment.

Recently, a few companies announced all-women production line to unlock their potential and create an inclusive work environment. Companies from Ola, Ashok Leyland, Berger Paints to Bosch and JSW Paints, among other prominent companies, have employed all-women production lines or factories.

In March this year, heavy commercial vehicle maker Ashok Leyland unveiled its all-women production line in Tamil Nadu. Ashok Leyland has been manufacturing commercial vehicles for the past 75 years.

“The industry had largely been a man’s space but as we look at the future, the way the mobility space and vehicles are getting transformed into alternate fuels powered vehicles, advanced telematics or on-board diagnostics, if you don’t have an inclusive workforce then we can’t be a company which is agile and getting itself ready for future,” says Raja Radhakrishnan, President & head of HR, Ashok Leyland.

The company has set up the all-women engine assembly line with 80 women employees at its Hosur plant. Its driver training institutes have also been training a large number of women in heavy commercial vehicle driving.

Everything in the production line is being done by women — right from maintenance to supply to the actual production itself. “This initiative has helped us break the mindset that this is man’s job and factory is man’s world. This led to having an inclusive workforce inside the factory which creates a very productive work environment across the organisation,” Radhakrishnan says, adding that women are very agile and in terms of numbers, they see a very good increase in productivity.

Bosch’s Oragadam plant, established in mid-2015 in Chennai, has a 100% women workforce and has been manufacturing a diverse range of over 60 power tools, including eight specialised types for artisans and tradespeople.

Suresh B R, Country head of human resources, Bosch Limited, says elevating awareness is a crucial step in our journey towards inclusivity.

JSW Paints operates the entire Wood Finishes line at its unit in Vasind, Maharashtra with women employees.

“This semi-automated line is managed completely by women employees from processing to packing the Beauteak range of wood finishes. JSW Paints is in the process of preparing its Colourant line at its other plant in Vijayanagara, Karnataka to be managed by women in the coming quarter,” says A S Sundaresan, Joint MD and CEO of JSW Paints.

JSW Paints also has women in frontline roles and customer relationship officers servicing retail market in Bengaluru, Hyderabad and Mumbai. Berger Paints, which commenced production in its Sandila plant in UP earlier this year, has one section — a colorant and Stainer unit – that is operated by women.

“The unit doesn’t require any great physical labor, and the company has recruited ITI-trained girls in the plant and they are doing a fabulous job there,” Berger Paints CEO Abhijit Roy had told TNIE in an earlier interaction.

Firms need to narrow diversity gap

From manufacturing to IT, across sectors companies take steps to narrow diversity gap, but women’s workforce participation is still low in the country. Country’s largest IT services company Tata Consultancy Services (TCS), which employs 35.7% of the women workforce, has been seeing higher attrition among its female employees.

In its annual report, TCS chief human resource officer Milind Lakkad said the higher attrition among women in FY23 is a setback to “our efforts to promote gender diversity but we are doubling down on it.”

Following the Covid-19 pandemic, particularly in the IT sector, women are exiting the workforce at a rate twice that of men. “In recent months, the attrition rate among female employees has surged to levels ranging from 30% to 40%, a stark contrast to the typical sector attrition rate of around 15%. Women in mid-career roles, typically aged between 30 and 40 years are mostly exhibiting this trend. This group faces the challenge of managing a disproportionate share of childcare and domestic responsibilities, leading them to make the difficult decision to leave their jobs,” says Anjali Raghuvanshi, Chief People Officer, Randstad India.

The insistence on returning to the office has proven to be counterproductive to employee retention efforts, resulting in higher turnover rates across all segments of the workforce. This shift is mainly detrimental to women, as they bear a significant burden of domestic caregiving responsibilities. Any alteration in work flexibility models tends to impact women more profoundly, she adds.

As per the latest Periodic Labour Force Survey (PLFS) reports, the estimated Labour Force Participation Rate (LFPR) on usual status for women of age 15 years and above in the country was 30.0%, 32.5% and 32.8% during 2019-20, 2020-21 and 2021-22, respectively.

Another important challenge in female workforce participation is pay parity. The wage disparity has been widening between men and women. Also, there are only a few women in mid-senior level positions in organisations.

“It is alarming that men in India hold a substantial 80-82% share of labour income, while women’s earnings remain much lower at 18-20%. Though there is a high pay parity in India, the situation is improving and notably, there has been an augmentation in economic opportunities for women, with an increased representation in roles such as legislators, senior officials, technical workers, and managers,” says Raghuvanshi.

Nirupama VG, founder and managing director, AdAstra Consultants, a women-owned full-suite recruitment solutions firm, quotes an IIM Ahmedabad study that indicates only 5% of top roles in Indian companies are occupied by women.

For a comprehensive decision-making process, boardroom diversity is paramount.

Also, women-led start-ups are very few in India. Nirupama says while 18% have at least one woman leader, as per Nasscom’s report, there’s ample room for growth.

“Presently, there are women-owned funds which are supporting women-owned businesses and that will go a long way to support such organisations,” she adds.

श्रमिकों की कमी को पूरा करना और विश्व के लिए मैन्युफैक्चरिंग के भारत के सपने को साकार करना

2023 का डेटा इस मुद्दे की गंभीरता को उजागर करता है, यह दर्शाता है कि वर्तमान में भारत कारखानों, इंजीनियरिंग इकाइयों, विनिर्माण और संयोजन संयंत्रों, और इंफ्रास्ट्रक्चर परियोजनाओं सहित कई विषयों में श्रमिकों की मुख्य कमी का सामना कर रहा है.

हर साल, पूरे देश में, 12 मिलियन भारतीय युवाओं की उम्र रोजगार करने के योग्य होती है. असल में, 2030 तक, काम करने योग्य आयु वर्ग में, भारत में 1.04 बिलियन रोजगार वाले व्यक्तियों के होने का अनुमान है.

जबकि दुनिया के अन्य देश वृद्ध कार्यबल और श्रमिकों की कमी की चुनौतियों से जूझ रहे हैं, भारत विशिष्ट रूप से ऐसी स्थिति का अनुभव कर रहा है जहाँ कार्यबल आपूर्ति, मांग की तुलना में तेजी से बढ़ रही है, जिससे भारत इस प्रकार की प्रवृत्ति वाला एकमात्र देश बन गया है.

हालाँकि, इस विशाल जनसांख्यिकीय भाग के बावजूद, भारत कुशल और अकुशल श्रम की लगातार कमी से जूझ रहा है.

भारत में श्रमिकों की कमी

2023 का डेटा इस मुद्दे की गंभीरता को उजागर करता है, यह दर्शाता है कि वर्तमान में भारत कारखानों, इंजीनियरिंग इकाइयों, विनिर्माण और संयोजन संयंत्रों, और इंफ्रास्ट्रक्चर परियोजनाओं सहित कई विषयों में श्रमिकों की मुख्य कमी का सामना कर रहा है.

दरअसल, राष्ट्रीय स्किल विकास निगम (NSDC) की एक रिपोर्ट में अनुमान लगाया गया है कि 2022 में भारत की कुशल श्रम माँग लगभग 103 मिलियन श्रमिकों तक पहुँच जाएगी. हालाँकि, आपूर्ति में 29 मिलियन श्रमिकों की भारी कमी आई.

डिकोडिंग जॉब्स, 2022 में भारतीय उद्योग परिसंघ (CII) की एक रिपोर्ट में अनुमान लगाया गया था कि 2021 की तुलना में, 2022 में टियर -1 शहरों में लौटने वाले प्रवासियों की संख्या में कमी आएगी, जिसके परिणामस्वरूप मांग और आपूर्ति में 68% का महत्वपूर्ण अंतर होगा. रिपोर्ट में नॉन-टियर-1 शहरों में लौटने वाले प्रवासियों में 32% की कमी का भी अनुमान लगाया गया है. रिपोर्ट में प्रवेश स्तर, मध्य स्तर और ऊपरी स्तर के पदों सहित सभी स्तरों पर स्किल्ड प्रोफेशनल की नौकरियों में प्रतिभा की सीमित उपलब्धता पर भी जोर दिया गया है.

यह अंतर, भारत की वैश्विक विनिर्माण केंद्र और आर्थिक महाशक्ति बनने की परिकल्पना को प्राप्त करने में एक महत्वपूर्ण बाधा दिखाता है. इससे पहले कि यह देश के लिए मुसीबत बन जाए, इस द्वंद्व पर तुरंत ध्यान देने की आवश्यकता है.

भारत में श्रम की कमी के कारण और अर्थ:

आमतौर पर, श्रम शब्द उन लोगों के समूह के बारे में बताता है जिन्हें शारीरिक कार्य करने के लिए नियोजित किया जाता है. भारत में, इसमें कम शैक्षणिक योग्यता वाले समूह शामिल हो सकते हैं, जो दैनिक, साप्ताहिक या मासिक वेतन कमाते हैं, जिसमें गारंटीकृत नौकरी सुरक्षा, न्यूनतम वेतन रोजगार, पहचान दस्तावेज, क्रेडिट सुविधाएं, इंश्योरेंस कवरेज, उचित शिक्षा तक पहुंच आदि जैसी आवश्यक चीज़ों में बहुत कम या कोई लाभ नहीं है.

भारत में अंतरराज्यीय प्रवासियों की वार्षिक संख्या 4.5 प्रतिशत की वार्षिक वृद्धि दर के साथ, 5 से 6 मिलियन के बीच होने का अनुमान है. इस आंकड़े में प्रलेखित और गैर-दस्तावेजीकृत दोनों प्रकार के श्रमिक शामिल हैं, जो विभिन्न नियोक्ताओं और विविध उद्योगों के लिए काम करते हुए कई जगहों पर मौसमी प्रवास में लगे हुए हैं.

हालाँकि, यह उल्लेखित किया जाता है कि कोविड-19 महामारी के कारण लगाए गए लॉकडाउन की वजह से श्रमिक भारत के टियर 1 और टियर 2 शहरों को छोड़कर अपने गृहनगर लौट आए, लेकिन सच्चाई यह है कि यह समस्या वर्षों से बढ़ती जा रही है. इस परिदृश्य को करीब से देखने पर चीजें स्पष्ट हो जाएंगी.

प्रवासी कार्यबल: देश की श्रम शक्ति में बड़ी संख्या में भारत के भीतरी इलाकों से आए प्रवासी शामिल हैं. हालाँकि उनका प्राथमिक व्यवसाय कृषि हो सकता है, पर फसलों की कटाई के बीच के समय में जब उन्हें खेती से आय नहीं मिलती है, तो वो आजीविका कमाने के लिए शहरों की तरफ जाते हैं. इन लोगों की अधिक संख्या होने के बावजूद, ये लोग भारत के औपचारिक कार्यबल का हिस्सा नहीं हैं. और यहीं बड़ी समस्या है.

वेतन की समस्या: कम वेतन और आवास, स्वास्थ्य देखभाल, अवकाश और अन्य आवश्यक सुविधाओं का पूरा लाभ न मिलने के कारण, अन्य अनौपचारिक श्रमिकों के साथ-साथ प्रवासी भी शहरी क्षेत्रों में निम्न-गुणवत्ता वाली नौकरियों को स्वीकार नहीं करते हैं. इसके बजाय, वो स्थानीय कम-भुगतान वाले काम के अवसरों जैसे MGNREGS या अन्य आकस्मिक रोजगार विकल्पों में शामिल होना पसंद करते हैं, जो उनकी तत्काल जीवित रहने की जरूरतों को पूरा करते हैं. उन्होंने शहरी गरीबी के स्थान पर ग्रामीण गरीबी को चुना है.

शिक्षा प्रणाली: भारत में मौजूदा शिक्षा प्रणाली अक्सर व्यावहारिक स्किल से अधिक सैद्धांतिक ज्ञान पर जोर देती है. व्यावसायिक प्रशिक्षण कार्यक्रम पूर्ण रूप से विकसित नहीं हैं, जिसके कारण उद्योग की आवश्यकताओं और स्नातकों के पास मौजूद स्किल के बीच एक अनुपयुक्त संबंध है. यह कमी विनिर्माण क्षेत्र के लिए उपलब्ध टैलेंट पूल को सीमित करती है.

स्किल के विकास का अभाव: विनिर्माण उद्योग में विशिष्ट स्किल का एक विविध सेट आवश्यक है, जिसमें रोबोटिक्स, ऑटोमेशन, इंजीनियरिंग, प्रोग्रामिंग और विभिन्न अन्य तकनीकी डोमेन में विशेषज्ञता शामिल है. मशीनों और ऑटोमेशन पर बढ़ती निर्भरता के बावजूद, इन प्रौद्योगिकियों को संचालित करने और बनाए रखने में सक्षम श्रमिकों की मांग पूरी नहीं हुई है. दुर्भाग्य से, श्रमिकों को अपडेट रहने और आधुनिक समय की उभरती मांगों के अनुरूप ढलने के लिए आवश्यक प्रशिक्षण का लाभ नहीं मिलता है.

अन्य क्षेत्रों में प्रवासन: ई-कॉमर्स, IT, बिजनेस प्रोसेस आउटसोर्सिंग (BPO), सुरक्षा, खुदरा और हॉस्पिटैलिटी जैसे सेवा-उन्मुख उद्योगों ने व्यक्तियों को विनिर्माण और कम वेतन वाली फैक्ट्री नौकरियों से दूर कर दिया है. ये क्षेत्र अधिक आकर्षक पारिश्रमिक पैकेज और कथित नौकरी स्थिरता प्रदान करते हैं, जिससे विनिर्माण उद्योग के लिए कुशल और अकुशल श्रमिकों को आकर्षित करना चुनौतीपूर्ण हो जाता है.

धारणा और सामाजिक कलंक: विनिर्माण कार्य कभी-कभी निम्न सामाजिक स्थिति और छोटे काम से जुड़े होते हैं. यह धारणा, इस क्षेत्र में विकास और उन्नति की संभावनाओं के बारे में जागरूकता की कमी के साथ मिलकर, रोजगार योग्य व्यक्तियों को विनिर्माण क्षेत्र में करियर बनाने से रोकती है.

निवासी आबादी के कारण तनाव: अक्सर, किसी राज्य के भीतर घरेलू आबादी के कारण तनाव होता है, जिसके परिणामस्वरूप प्रवासी श्रमिकों का बड़े पैमाने पर अपने गृहनगर की सुरक्षा के लिए पलायन होता है.

श्रमिकों की कमी के व्यापक प्रभाव हो सकते हैं. यह घरेलू मांग को पूरा करने और अंतरराष्ट्रीय ऑर्डरों को पूरा करने की भारत की क्षमता में बाधा डाल सकता है, और वैश्विक विनिर्माण केंद्र के रूप में इसकी क्षमता को कमजोर कर सकता है. यह कमी तकनीकी प्रगति को भी सीमित कर सकती है, क्योंकि कुशल श्रमिक, इनोवेशन को प्रबल करने और उन्नत विनिर्माण तकनीकों को लागू करने के लिए महत्वपूर्ण हैं.

श्रम की कमी को कम करने के उपाय:

कुशल श्रम की कमी को दूर करने के लिए सरकारी निकायों, शैक्षणिक संस्थानों, और उद्योग साझेदारों के बीच सहयोग को शामिल करते हुए एक बहु-आयामी दृष्टिकोण की आवश्यकता है. यहां कुछ संभावित समाधान दिए गए हैं:

बेहतर इंसेंटिव: कारखानों और निर्माण स्थलों के भीतर काम करने की स्थिति को बढ़ाकर, साथ ही उच्च वेतन, आपातकालीन स्वास्थ्य सेवा, औद्योगिक समूहों के पास श्रमिकों के लिए कॉलोनी/होस्टल आदि जैसे लाभों को लागू करके, कंपनियां विनिर्माण क्षेत्र में श्रमिकों को आकर्षित करने और उन्हें रोके रखने की अपनी क्षमता बढ़ा सकती हैं.

पाठ्यक्रम में सुधार: शैक्षणिक संस्थानों को उद्योग-संगत प्रशिक्षण को शामिल करने के लिए अपने पाठ्यक्रम पर पुनर्विचार करना चाहिए. व्यावसायिक प्रशिक्षण कार्यक्रमों को मजबूत करना और प्रशिक्षुता को बढ़ावा देना सैद्धांतिक ज्ञान और व्यावहारिक स्किल के बीच के अंतर को कम कर सकता है.

सार्वजनिक-निजी भागीदारी: स्किल विकास पहल को बढ़ावा देने के लिए सरकार और निजी उद्यमों के बीच सहयोग. पाठ्यक्रम बनाने, प्रशिक्षण कार्यक्रम, और नौकरी पर प्रशिक्षण में उद्योग की भागीदारी रोजगार क्षमता को बढ़ा सकती है और व्यक्तिगत स्किल को उद्योग की आवश्यकताओं के साथ संरेखित कर सकती है.

जागरूकता और धारणा में बदलाव: विनिर्माण क्षेत्र में अवसरों और विकास संभावनाओं के बारे में छात्रों, अभिभावकों और समाज को शिक्षित करने के लिए पहल की जानी चाहिए. सेना में सैनिकों की भर्ती की मुहिम की तरह, सफलता की कहानियों को समझाने और उद्योग के पेशेवरों और छात्रों के बीच बातचीत के लिए मंच तैयार करने से धारणाओं को बदलने में मदद मिल सकती है.

अतिरिक्त स्किल और नई स्किल: लक्षित प्रशिक्षण कार्यक्रमों के माध्यम से, मौजूदा श्रमिकों को खुद को अतिरिक्त स्किल या नई स्किल सीखने के लिए प्रोत्साहित करने से कुशल श्रम की तत्काल मांग को काफी हद तक पूरा करने में मदद मिल सकती है. ऐसे कार्यक्रमों के लिए सरकारी और निजी क्षेत्र का समर्थन श्रमिकों को नई स्किल हासिल करने के लिए प्रोत्साहित कर सकता है.

कार्यबल में अधिक विविधता: इस क्षेत्र में प्रवेश के लिए, महिलाओं को प्रोत्साहित करने के लिए अधिक प्रयास करने की आवश्यकता है. निर्माता जो पद ऑफर करते हैं, उसके लिए उन्हें पात्रता मानदंडों की जांच करनी चाहिए और कार्यस्थल पर ऐसे बदलाव करने चाहिए जो विविधता को बढ़ावा देते हैं और रोजगार योग्य व्यक्तियों की एक बड़ी रेंज को नियुक्त करने को सक्षम करते हैं.

जबकि सरकार और उद्योग कल्याणकारी लाभों तक असंगठित श्रमिकों की पहुंच को आसान बनाने के लिए ई-श्रम पोर्टल, और नेशनल डेटाबेस ऑफ़ अनआर्गनाइज़्ड वर्कर्स (NDUW) जैसी पहल पर काम कर रहे हैं, फिर भी क्षेत्रों के अंतर को पूरा के लिए और भी बहुत कुछ करने की ज़रूरत है.

जर्मनी, ऑस्ट्रेलिया, जापान, गल्फ देशों और अन्य देश कम-कुशल भारतीय श्रमिकों का स्वागत कर रहे हैं. रोकथाम के लिए यह जरूरी है कि हम तेजी से कार्रवाई करें सुशिक्षित और कार्य कुशल व्यक्तियों के पलायन की तरह एक और पलायन, हमें मनुष्य और मशीन द्वारा बनाई जा सकने वाली हर चीज़ के लिए दुनिया की पसंदीदा जगह बनने के हमारे सपने से दूर कर देता है.

What made 50.5 million people quit their jobs in 2022???

The lyrics of Beyonce’s track, ‘I Quit My Job’ did not inspire the spate of 50.5 million resignations in America, in 2022, although there was quite a storm on Social Media about people handing in their papers, soon after the song was released. All the same, the song was quite indicative of the times. 2022 witnessed a historic wave of voluntary job departures, dubbed the Great Resignation, the Great Attrition, or the Big Quit. It affected various industries and sectors across the world. According to the U.S. Bureau of Labour Statistics, about 50.5 million people quit their jobs in 2022 in America alone, surpassing its record of 47.8 million in 2021. In the UK, between October and December 2022, there were as many as 1,161,000 job vacancies. A similar trend was noticed in France and Australia. In Japan, almost 900,000 jobs remained unfilled.

A McKinsey survey conducted across six countries in mid-2022 indicated that 40% of workers were dissatisfied with their jobs and were ready to quit. This percentage, in India, was over 66%.

The good news and the bad news

The heartening part of this en masse resignation was that not everyone who quit became jobless. More than half of those who quit their jobs found employment that suited their professional and personal goals better.

The worrisome part of this story is the emergence of a new phenomenon coined the Quiet Quitting.

Decoding the Great Resignation and the Quiet Quitting

To decode the terms, the Great Resignation refers to the global, voluntary, mass resignation of employees from the workforce.
Quiet Quitting, on the other hand, is about rejecting the premise that work must be the top-most priority in one’s life and one reduces one’s engagement to the bare minimum needed, not to get fired.

Factors that led to the present job churn

One of the major factors that triggered the Great Resignation was the COVID-19 pandemic, which disrupted normal functioning and forced many workers to rethink their priorities. It exposed the vulnerabilities and inequalities, especially for low-income and essential workers who faced higher risks of infection, inadequate protection and insufficient compensation. Many employees experienced wage cuts, increased work hours and responsibilities, job insecurities, personal loss, burnout, stress and anxiety during and after the pandemic.

Another factor was the availability of alternative opportunities and options for workers who wanted a change in career or lifestyle. Employees also began to choose non-traditional roles such as part-time work, consultancies, gig work or entrepreneurship over traditional employment. The pandemic accelerated the adoption of remote work, which expanded the geographic scope and flexibility of work for many employees. Remote work enabled them to save time and money on commuting. As a result, they found that they could balance their work and personal lives better.

In addition to the above, the high demand for labour in some sectors, such as technology, healthcare and e-tail, created more job openings and higher wages for workers who were willing to switch jobs. In short, employees wanted more than the usual compensation, better job advancement incentives and more soul from the spaces where they spent the most part of their day.

Impact on industry

The Great Resignation had significant impacts on various industries and sectors that faced labour shortages and challenges in retaining and attracting talent. Of these, the most affected industries were: Healthcare: The healthcare sector faced an extreme increase in demand due to COVID-19, but also suffered from a high turnover rate of 18% among healthcare workers who resigned due to pandemic stressors, low pay, and lack of resources. Customer Support: The customer support sector experienced a greater demand for online services due to the pandemic, but also struggled to retain workers who quit due to low wages, poor working conditions, and high stress levels. Education: The education sector faced not only an educator shortage but also general staffing issues in all departments of schools. Teachers and other school personnel quit due to unpredictable and sudden switches to remote learning, the high risk of coronavirus exposure, and a lack of resources. Travel: The travel industry saw many workers not return to their jobs after being furloughed or laid off during the pandemic. Airlines faced difficulties in hiring and training new staff, resulting in flight cancellations and delays8. Manufacturing: The manufacturing sector faced labour as well as supply chain disruptions caused by the pandemic. Some of the most affected manufacturing sectors were automakers, food processors, furniture makers, textile producers, and metal fabricators.

The Great Resignation and the Quiet Quitting have exposed the changing dynamics and expectations of the workforce in the post-pandemic era. It has thrown up significant challenges and opportunities for employers to adapt to present-day realities and demands of the labour market. The Great Resignation and Quiet Quitting demand that employers must understand why people quit their jobs and they ought to take adequate measures to mitigate such occurrences in the future.

How Industry 4.0 is transforming the HR functions

Industry 4.0 is another term for being smart – being informed, enabled, connected, quick to identify/analyse and fast to respond. At its core, Industry 4.0 has three important aspects – data, technology and human capital. Together, these three aspects have created countless new opportunities, as well as challenges, for businesses and for their Human Resource (HR) functions.

Here are some insights into how the HR function has moved from traditional operating models. Today’s HR professionals are riding the crest and empowering industry to harmonise its business strategies with talent management.

Emerging HR Trends

An important HR trend is the focus on reskilling and upskilling of the workforce. As automation and digitisation have begun to augment many routine and manual tasks, HR has been enabling the workforce to acquire new skills and competencies that are relevant for new roles and tasks, created by Industry 4.0. HR teams are going all out to invest in continuous learning and development programs that help workers update their knowledge and skills and prepare them for the future of work.

Another emerging HR trend is its response to the shift from hierarchical to networked organisations. As Industry 4.0 entails more collaboration across different functions, locations and stakeholders, organisations are finding that they need to be more flexible and agile. This is where the HR function is proving invaluable, by fostering a culture of trust and empowerment, where employees can work autonomously or in teams, share ideas and feedback, and leverage their diverse perspectives and expertise. HR functions are redesigning the performance management and reward systems, to align with the networked organisation model and incentivise collaboration and invention.

A third HR trend that is making a definite imprint is the integration of human and machine intelligence. As modern technologies augment human capabilities and enable new forms of data analysis and decision making, organisations must leverage the strengths of both, humans and machines, to optimise their outcomes. HR has been instrumental in redefining roles and responsibilities within the organisation, ensuring that humans can focus on tasks that require creativity, empathy, and judgment, while machines can handle tasks that require speed, accuracy, and consistency.

HR Operating Models of the Future

A 2023 report by Gartner notes that HR operating models of the future will be characterised by increased agility, automation, and a focus on employee experience. It will be dominated by

  1. Digitalisation and automation of HR processes allowing for faster and more efficient workflows.
  2. Agile methodologies to respond quickly to changing business needs and practices that are aligned with business goals.
  3. Employee experience will be centre stage, with HR teams providing personalised support and services to employees.
  4. Data analytics will be increasingly used to make data-driven decisions, identify trends, and optimise people processes.

While there is no doubt that Industry 4.0 is reshaping the world of work, HR teams across the globe have risen to the challenge, embraced this change and reworked their strategies and practices accordingly.

This function which is pretty much the backbone of the industry has been helping organisations achieve competitive advantage and sustainable growth in the era of Industry 4.0.

The Ripple Effect: How Digital Payment Infrastructure Amplifies Women’s Empowerment

In today’s digital age, ‘infrastructure’ extends beyond roads and bridges—it encapsulates the digital highways that connect us in cyberspace. Simply put, it is the backbone of our online world, ensuring that data flows smoothly and systems communicate seamlessly. One segment of this infrastructure is finance—a tool that has transformed how we manage, transfer, and save our money. Recognising its transformative potential, the Indian Govt. has launched several initiatives. From the Pradhan Mantri Jan-Dhan Yojana (PMJDY) aimed at universal banking to the India Stack promoting secure and inclusive payments, the government is striving to make digital finance universally accessible, with a particular focus on women.

Setting the Stage

A survey by YouGov indicates that in urban India about two-thirds of women engage with digital modes of payment, with convenience standing as the leading reason. Interestingly, cashback, promotional offers, and the ability to keep a record of payments are also cited as motivators. However, the report also suggests that despite these numbers, achieving gender parity in digital financial accessibility remains a challenge. The constraints faced by women are twofold: limited access to financial services and limited access to digital technology, both of which have traditionally been male-dominated.

The Influence of Digital Payments: Role of UPI

The Unified Payments Interface (UPI), a real-time digital payment system, has transformed the way we make transactions. As per a World Economic Forum report, In 2021, India led the world with 48.6 billion real-time payment transactions, leading the chart and saving the economy approximately $67 billion since its inception in 2016. Not only has UPI enabled the easy transfer of money from one bank account to another, it has also linked QR codes, phone numbers, and bank details, making payments more user-friendly. “A large number of transactions via UPI demonstrate that this indigenously designed payment system is very secure,” said Prime Minister Shri Narendra Modi. 

The seamless integration of UPI with popular applications like Paytm, GooglePay, and PhonePe, coupled with easy refunds on failed transactions, has fuelled the growth of digital payment transactions. The spike in UPI usage during the COVID-19 pandemic further attests to its popularity. 

The Growth of UPI and its Impact on Women’s Financial Independence

UPI’s rise has been striking, with transactions in May 2023 hitting 9.41 billion—a 58% increase from the previous year, as per YouGov’s survey. However, achieving gender parity in digital payments is still challenging. ” Springer Link’s study points out that one out of every five Indian women doesn’t have a bank account. Efforts are in place to boost these numbers, but challenges persist in regular account activity and gaining access to savings and loans. Even with hurdles, embracing digital finance can drive us closer to goals like gender equality and job growth.

Policies and Initiatives Propelling Digital Financial Inclusion

Several programs have been launched to boost women’s access to digital financial tools. A notable initiative is the ‘India Stack’, a digital toolbox – featuring a unique digital ID card and easy ways to make online payments. This toolbox is transforming how women in India manage their money, helping the economy grow. Another key player in this change is the trio of Jan Dhan, Aadhaar, and Mobile – known as the JAM Trinity. Moreover, the PMJDY—launched in 2014—aims to give every household without a bank account their own access. It’s one of the biggest efforts worldwide to increase banking use.

Empowering Indian Women

A study by the Observer Forum Foundation suggests that access to digital payment infrastructure has offered a lifeline to women, unlocking income generation opportunities, fostering asset accumulation, and enabling participation in economic activities. As women gain control over their finances, they are able to weather shocks, such as those brought on by the pandemic, making these resources critical for improving resilience among India’s marginalised populations.

Anticipated Developments and Remaining Challenges

Future developments in infrastructure could amplify women’s empowerment in India. The United Nations has developed a roadmap for their economic empowerment, identifying advocacy and programmatic priorities for strengthening the rights of informal sector workers in India. UNDP suggests that the rise of the gig economy is another exciting development. The adoption of new technologies could create better opportunities for women, provided adequate reskilling programs are available. Increased adoption of digital technology and acceptance of virtual work in sales and distribution could pave the way for women in fields dominated by app-based interactions and phone calls.

Nonetheless, challenges and roadblocks remain to be tackled to realise their full potential. These include limited physical infrastructure, low ATM penetration, limited digital adoption, poor connectivity, cybersecurity threats, and low literacy rates. These factors can hinder the fortification of India’s payment infrastructure and limit women’s access to and use of digital payment systems. Overcoming structural and technological challenges such as cyber-frauds, transaction costs, communication infrastructure, awareness, and adoption requires collective intervention by the industry.

The Ripple Effect

The power of women’s upliftment through digital payment access is clear in places like rural India, where women have traditionally been sidelined. In a nation marked by gender disparities and divided by urban-rural divides, these initiatives have ushered in winds of change. The contrast between bustling cities and remote villages highlights these disparities. Financial imbalances, combined with gender and regional disparities, still hinder India’s potential. The journey to bridge this gap is long, but every step towards an inclusive and equal digital finance ecosystem moves us closer to a brighter, unified future for all women.

Purpose over Paycheck: What Gen Z Wants from Their Jobs

The professional aspirations and priorities of every generation differ, often influenced by the socioeconomic and cultural contexts they grow up in. For Gen Z, the generation born between 1995 and 2010, work is not just about earning a paycheck. As recent data suggests, this cohort of young professionals values purpose-driven work significantly, often placing it above many other traditional considerations.

The Deloitte Global 2023 Gen Z and Millennial survey highlighted that while work is central to the identity of Gen Z, they highly value a work-life balance. This balance isn’t just something they admire; it’s their top consideration when selecting an employer. One of the pivotal aspects that contribute to this balance is the flexibility regarding where and when they work.

Compared to their predecessors, Gen Z’s emphasis on purpose-driven work is evident. A 2021 study by Zety revealed that members of Gen Z notably prioritise empathetic workplaces that focus on the broader needs of people and the environment. In contrast, preceding generations mainly viewed pay as the dominant consideration for job selection.

Responding to this shift in worker priorities, companies have been realigning their organisational values and missions. ThoughtExchange, an anti-bias management discussion platform, reported that a staggering 85% of Gen Z participants expressed a desire to be part of a company with a clear and meaningful mission. Further, 89% mentioned they would consider leaving an organisation that doesn’t resonate with their values. Leading the pack, organisations like Patagonia and Ben & Jerry’s have set exemplary standards by committing to social and environmental causes. Witnessing their success, several other firms are integrating purpose-driven values into their foundational principles.

But why this colossal shift? An article in the Harvard Business Review delves into the unique challenges faced by this generation. Many Gen Zers began their professional journeys only to face unprecedented disruptions due to the Covid-19 pandemic. Moreover, they’ve actively participated in movements advocating for social justice, equality, environmental concerns, and more. These experiences have carved out a distinct identity for Gen Z, one characterised by the scepticism of established norms, a hunger for immediate societal change, and a strong desire for workplace transparency.

As employers look to attract and retain the best talent from the Gen Z pool, it becomes crucial to align organisational values with the aspirations of this generation. The paradigm is clear: for Gen Z, purpose takes precedence over the paycheck.

Feedback Culture: Why Gen Z Craves Regular Reviews and Open Communication

Feedback, an integral component of personal and professional growth, has been viewed differently across generations. But with Gen Z entering the workforce, the need for consistent, open feedback has been redefined. Unlike the more reserved sessions of yesteryears, Gen Z craves continuous communication to ensure they’re on the right track.

A notable aspect of Gen Z’s feedback culture is their preference for face-to-face interactions. A report by The Workforce Institute reveals that 75% of employees prefer receiving feedback in person, contrasting sharply with the 16% who lean towards text messages and the mere 9% favouring emails. This desire for a personal touch in communication underscores the value Gen Z places on genuine human connections, even in an era dominated by digital communication.

The way feedback is structured and delivered is also pivotal for employees. Another finding from the same report highlights that Gen Zers not only want regular feedback but expect it to be specific, constructive, and a balanced mix of both positive and negative insights. They appreciate it when their successes are celebrated, be it individually or as part of a team. The medium of communication, interestingly, has also shifted with people open to feedback through various high-tech platforms like video calls, instant messaging chats, and gamified applications.

Recognising this shift, many organisations are evolving their feedback mechanisms to resonate with Gen Z’s expectations. As outlined in a Harvard Business Review article, managers are now encouraged to provide continuous, clear, and actionable feedback, complete with real-life examples. The frequency of these sessions has increased, with 60% of employees desiring multiple check-ins weekly, and a significant 40% hoping for daily interactions. The paradigm has transitioned from long, drawn-out sessions to brief, frequent, and tech-enabled meetings.

Certain companies have managed to stand out by successfully adapting to this feedback culture. As highlighted by a McKinsey & Company report, Gen Z values individual expression and is deeply committed to diverse causes. Organisations that have fostered such an environment, that respects individual expression and provides avenues for them to rally behind causes they’re passionate about have resonated well with this generation.

As Gen Z becomes an increasingly dominant force in the workplace, companies must evolve and cater to their preferences. After all, feedback, when delivered right, has the potential to drive unparalleled growth and engagement.

Work-Life Fusion: How Gen Z is Redefining Work-Life Balance

Work-life balance, a long-championed concept across generations, is transforming. With Gen Z, the digital native generation was born into an era of rapid technological evolution. As they make their mark in the professional world, they bring forth the idea of “work-life fusion,” emphasising integration over segregation.

A significant facet of this transformation is Gen Z’s inclination towards remote and hybrid working environments. In a study by NinjaOne, a majority (55%) of the graduating cohort of 2023 expressed a preference for remote or hybrid work set-ups. Having said that, traditional office spaces aren’t entirely off the radar. The Psychology Today study reveals a certain eagerness among Gen Z professionals to experience a formal work environment, albeit not on a full-time basis. The data suggests an era where work arrangements are tailor-made, catering to individual preferences, where one doesn’t simply choose between the home or office but finds the optimal blend of both.

However, it’s not just about where they work but also when. Gen Z’s craving for flexibility extends to their work hours, allowing them to merge their personal and professional worlds seamlessly. The Forbes article pinpoints their ideal work schedule as being both consistent and flexible. Such schedules not only support work demands but also provide the latitude to pursue personal endeavours.

Indeed, one of Gen Z’s standout characteristics is their entrepreneurial spirit, often manifested inside hustles. This isn’t merely about earning an extra buck but about integrating personal passions into their primary careers. An example from a BBC Worklife article showcases Shola West, who smoothly combines her full-time role in advertising with a personal consultancy venture, all with the support and encouragement of her employer. Such instances signal the merging of personal brand building with day jobs, enabled by flexible work structures.

Recognising this shift, many corporations are recalibrating their policies to cater to this work ethos. The World Economic Forum report highlights a demand from the workforce (73%) for enduring flexible work models, mirroring Gen Z’s aspirations. It’s not just about work modality. Companies are moving towards offering benefits that resonate with their values. From health benefits to aligning with causes and passions, the aim is to foster a holistic environment conducive to both professional productivity and personal growth.

As the lines blur, the concept of work-life balance evolves into work-life fusion for Gen Z. Embracing this shift will not only attract the brightest talents but will redefine workplace culture for generations to come.

Collaboration and Independence: The Dual Desires of Gen Z in the Workplace

The modern workplace is experiencing a wave of change as Gen Z is expressing their preferences. One thing that stands out is their oscillation between the desires for collaboration and independence.

Gen Z, it seems, enjoys the collaborative spirit. After all, many have grown up participating in group projects, team sports, and online multiplayer games. However, a survey by Betterteam suggests a duality in their preferences. While they are comfortable working in teams, they also harbour a strong inclination to undertake individual projects, allowing them to spotlight their capabilities and assert their value to employers.

When it comes to collaboration, their digital-native status means they leverage technology in ways that previous generations might find avant-garde. A report by Google and eMarketer underlines their media consumption, averaging 10 hours a day. Their favoured modes of communication? Instant messaging apps like WhatsApp and Facebook Messenger, and platforms like Instagram and Snapchat. Recent platforms gaining traction among this demographic include BeReal – an app lauded for its spontaneity and absence of curated content – and Snack, which merges elements of TikTok and Tinder.

Recognising these preferences, numerous organisations are remodelling their physical workspaces and digital setups. The Work Design article highlights the need for companies to morph their offices to cater to Gen Z’s requirements. This involves crafting spaces that foster both solitary concentration and open collaboration. On the digital front, as InformationWeek reports, Gen Z aspires for seamless integration of digital infrastructure in every facet of their work lives.

But with every generational influx into the workplace, there are bound to be challenges. A Forbes article pinpoints one of the hurdles when managing them: cultivating a results-oriented work ethic. It underscores the importance of clear goal-setting and accountability. On the brighter side, a Harvard Business Review article suggests that companies effectively navigating these waters are those debunking age-old stereotypes and facilitating understanding across multi-generational teams.

In essence, as Gen Z carves out its space in the professional realm, the onus is on organisations to find the right balance. By embracing both collaboration and independence, companies can unlock the full potential of this generation.

Soft Skills: The Unspoken Game Changer in Career Development

In the 21st-century economy, skill development is not a luxury but a necessity

As we reflect on the recent World Youth Skills Day, a significant trend in the global professional sphere warrants our attention – the rising importance and demand for soft skills. These skills, often undervalued, are non-technical abilities that involve emotional intelligence and human interaction such as communication, problem-solving, leadership, and empathy. As workplaces continue to digitise and automate, these human-centric skills have gained immense significance, proving to be just as crucial, if not more, than technical proficiency.

Jayanthi Yeshwant Kumar, Chairman, Ad Astra Consultants, says, “In a world increasingly driven by technology, soft skills remain our unique human advantage. They are critical for communication, leadership, and problem-solving across industries. By nurturing these skills alongside AI advancements, organisations can create a harmonious environment where humans and technology work together, driving productivity, innovation, and overall success.”

From an employee’s perspective, today’s workplace can often be tricky to navigate. With evolving technology, employees are always on the lookout to learn new tools. Add to that, changing team dynamics and working with people from different cultures give rise to a challenging environment. It’s in these instances that soft skills become crucial. Being able to communicate clearly, adjust quickly to situations, and understand different perspectives helps employees handle these challenges, create a positive work environment, and grow in their careers.

This trend is not an overnight development. It’s a shift that has been taking shape over time. A survey by McKinsey reported that the focus on empathy and interpersonal skills doubled in 2020. Moreover, leadership and management skills took a front seat in most companies’ priorities, rising ten percentage points yearly, from 40% to 50%. A Deloitte report made a striking projection, stating that “soft skill-intensive occupations will account for two-thirds of all jobs by 2030” and that hiring employees with more soft skills could increase revenue by more than $90,000.

Some of the soft skills include empathy, emotional intelligence, kindness, adaptability, integrity, optimism, self-motivation, and resilience. These are attributes that machines and algorithms, despite their efficiency, can’t replicate, making them invaluable in the workplace.

Rohan Rajiv, Director of Product Management at LinkedIn, stated in an interview that “foundational soft skills have become even more important, given the rise of remote and autonomous work, and are growing in importance across industries, levels and work environments. These were featured in 78% of jobs posted globally over the last three months.”

The prominence of soft skills isn’t just a fad – it’s a paradigm shift in how we view career growth and success. A study involving Harvard University, the Carnegie Foundation, and Stanford Research Center found that 85% of career success is attributed to well-developed soft skills, leaving just 15% to hard skills, including technical knowledge.

With the rise of remote work and digital collaborations, these skills are becoming increasingly critical in maintaining efficient communication and effective teamwork. Moreover, in an era where information is abundant, the ability to critically think, creatively problem-solve, and navigate complex interpersonal dynamics is a distinct advantage.

There’s no denying that the value of soft skills has been recognised worldwide. A staggering 80% of respondents in a survey by LinkedIn’s Global Talent Trends Report agreed that soft skills are increasingly important in today’s business world. Further emphasising the significance, 92% agreed that human capabilities and soft skills matter as much or even more than hard skills, and 89% pointed out that when a hire doesn’t work out, it’s usually due to a lack of soft skills.

The projected growth of the global soft skills training market supports these findings. The market is estimated to grow at a CAGR of 34.62% between 2022 and 2027, adding a market size of USD 119.22 billion according to a study conducted by Technavio. This growth will be primarily driven by the increased adoption of affordable and efficient e-learning solutions, providing accessible soft skills training worldwide.

Reflecting on these figures and insights, it’s apparent that the professional landscape is changing. As Deloitte’s report projected, “soft skill-intensive occupations will account for two-thirds of all jobs by 2030”. To prepare for this future, we need to invest in developing these skills today. This brings us to an essential question – how can we develop these skills in our youth effectively?

Learn World indicates that education and training programs have begun adopting strategies to enhance soft skill development. Initiatives range from establishing coaching or mentoring programs, live workshops, and peer learning to online learning, adopting a learning mindset, simulation training, role-playing, and self-reflection opportunities. These strategies offer diverse avenues to learn and master these skills in different contexts and settings.

As we commemorate World Youth Skills Day, we encourage the emphasis on soft skill development. By preparing our youth for the future of work, we are not just investing in their careers but in the prosperity and adaptability of our global workforce. As the adage goes, “Hard skills will get you the job, but soft skills will get you the promotion.” Let’s work towards building a balanced skill set, shaping our youth for a future where they’re not just workers, but innovators, leaders, and game-changers in their respective fields.

Relevant and Timely HR: Staying Ahead of Industry Trends

In the ever-evolving landscape of employment and workplace dynamics, HR professionals need to be well-versed in the trends and developments. Emphasising relevance and timeliness in practices not only allows for the anticipation of industry shifts and effective strategic planning but also drives growth and enhances performance within the organisation. By proactively responding to changes, departments can ensure the sustainability of their talent management strategies, supporting the overall business objectives.

Keeping up with trends ensures that the sectors can make strategic decisions that align with the organisation’s objectives. HR metrics and data-driven strategies have become a significant trend today. These strategies enable professionals to make decisions based on data, driving a more strategic approach to talent management.

Trends like remote work, digital transformation, diversity and inclusion, and the gig economy are fundamentally reshaping the workplace. According to a study by McKinsey & Company, more than 20% of the workforce could work remotely three to five days a week just as effectively as they could if working from an office. Therefore, HR needs to revise its strategies to accommodate these trends effectively.

For example, in the case of remote work, HR needs to build policies around remote work ethics, employee engagement, and digital wellness. Similarly, as digital transformation takes centre stage, HR should drive digital literacy and upskilling initiatives across the organisation.

Diversity and inclusion have also emerged as critical components of a successful HR strategy. HR departments should be proactive in developing diversity and inclusion initiatives, creating a more inclusive and equitable work environment.

The rise of the gig economy also presents new challenges and opportunities. As more workers shift to gig roles, HR must rethink traditional employment strategies to attract, retain, and manage this growing workforce segment.

In conclusion, to effectively steer the workforce in this fast-paced working dynamics, HR departments need to stay both relevant and timely. More than just following trends, HR must also become trendsetters themselves, pushing the boundaries of traditional practices to innovate and transform the workplace. By doing so, they will be leading the charge towards a future that benefits the employees and the organisation as a whole.

The future of work is here, and HR departments that are Sustainable, Measurable, Agile, Relevant, and Timely will be at the forefront, enabling their organisations to thrive in this new era.

Agile HR: Navigating the Changing Landscape of Work

In today’s ever-evolving business landscape, the ability to be flexible and responsive is crucial, and the HR sector is no exception. Agile HR can help organisations navigate this rapidly changing landscape. This approach involves the adoption of iterative processes, continuous feedback, and cross-functional teams to make HR more responsive and adaptable.

Agile methodologies have been successfully incorporated into various practices, such as recruitment, performance management, and learning and development. One case study reveals how a team of HR professionals successfully applied Scrum, an agile framework, to their development work. They prioritised projects, worked on one or two at a time, released them, and then moved on to the next, thereby focusing their efforts on delivering value to users and completing projects before moving on.

This agility in HR practice leads to numerous benefits. According to a study by McKinsey & Company, organisations using an agile model saw a 20% boost in employee engagement scores. Other benefits include improved team collaboration, better communication across different organisational areas, and enhanced trust within teams due to increased transparency.

Another study by McKinsey & Company suggests that agile performance management is another emerging trend that has shown significant potential. It’s a shift from traditional annual performance reviews to more frequent, real-time feedback. By adopting an agile approach in performance management, organisations create a direct link between the goals of the employees and the priorities of the business. Research has shown that when this alignment is present, employees are 84% more likely to view their performance evaluation process as fair. In essence, employees feel that the system is just because they know from the beginning what they need to achieve and how they will be evaluated.

This approach to learning and development promotes continuous growth, helping organisations stay competitive in today’s environment. It encourages employees to learn new skills and adapt to changes quickly and efficiently.

The Agile HR approach offers a pathway for organisations to stay flexible and responsive in the ever-changing world of work. By adopting this methodology, the departments can become more strategic, forward-thinking, and proactive, leading to improvements in talent management, employee engagement, and overall performance.

Measurable HR: Quantifying Success in Talent Management

In a time defined by data-driven decision-making, Human Resources has embraced this trend, demonstrating that it is no exception to this approach. The application of metrics and analytics in talent management allows organisations to evaluate the efficiency of their recruitment, assess employee engagement, and monitor turnover rates. These measurable factors significantly contribute to optimising strategies and aligning them with business outcomes.

A study by Emerald Insights found that HR technology enables analytics, which in turn facilitates Evidence-Based Management (EBM). EBM enhances organisational performance by driving decisions backed by quantifiable evidence rather than intuition or untested assumptions. This highlights how data-driven decision-making can contribute to overall business success.

Key Performance Indicators (KPIs) are a crucial part of HR metrics. They provide insights into elements like cost per hire, employee turnover, length of employment, employee satisfaction, revenue per employee, absenteeism, average time to promote, and cost per employee. By tracking these KPIs, organisations can improve retention, identify talent gaps, and better understand the effectiveness of their strategies.

Establishing effective KPIs is an art in itself. It requires focusing on a manageable number of performance metrics and leveraging the right tools to track and analyse these KPIs. It’s also essential to ensure that these KPIs are strategically aligned with the organisation’s goals. According to a study by AIHR, only those metrics that reflect HR’s contribution to the business goals—such as talent acquisition, retention, performance, engagement, diversity, and productivity—can be truly regarded as KPIs.

However, the mere adoption of metrics is not enough. The success lies in the strategic application of these metrics. By regularly monitoring and analysing these KPIs, organisations can gain valuable insights into their processes, recognise patterns, predict trends, and identify areas of improvement. This data-driven approach to HR management not only enhances operational efficiency but also facilitates strategic decision-making.

By adopting this method, organisations can streamline their processes, optimise talent management, and align their strategies with their business goals. This, in turn, sets the stage for improved business outcomes and a competitive edge in today’s fast-paced market.

Building a Sustainable HR: Prioritising Long-Term Growth and Adaptability

In the world of Human Resources, the acronym SMART takes on a unique meaning—Sustainable, Measurable, Agile, Relevant, and Timely. SMART HR embodies the approach of developing and implementing strategies and practices that are not only sustainable and measurable, but also agile, relevant, and timely. This blog will focus on the first aspect: Sustainability.

Organisations today recognise the need for sustainable HR practices that fuel long-term growth and adaptability. These practices, defined as the adoption of strategies and actions that contribute to financial, social, and ecological goals, leave a lasting impact both within and outside the organisation. But how does sustainable HR translate to long-term growth?

A key element of sustainable HR lies in fostering task autonomy, teamwork, and employee involvement. A study by MDPI indicates that these elements positively influence immaterial satisfaction, which in turn boosts performance. When employees have a sense of control and involvement in their roles, it not only improves their job satisfaction but also enhances productivity.

Moreover, the importance of employee well-being and strong company culture in sustainable HR can’t be overstated. A research by Selectonellc suggests that job seekers place significant weight on a company’s culture when choosing their workplace. At least one-third of them would pass up an ideal job if the corporate culture was unfit. Similarly, a Forbes study suggests that organisations with a robust learning culture have higher engagement and retention rates. These figures underline the fact that sustainable practices are crucial for retaining top talent and maintaining a healthy organisational culture.

Embracing sustainability extends beyond in-house practices, reaching as far as an organisation’s Corporate Social Responsibility (CSR) initiatives. Furthermore, a sustainable HR approach embraces flexibility, such as optional remote work. A survey by Springworks suggests that companies that offer remote work options have reported a 25% lower turnover rate. This aligns with the increasing trend of remote work and digital transformation in today’s workplaces.

Building a sustainable strategy is all about creating a resilient, adaptable framework that not only focuses on immediate goals but also keeps long-term growth and adaptability in mind. By investing in such practices, organisations can create an environment that promotes employee well-being, encourages a strong company culture, and retains top talent—all critical factors for long-term success.

Powering India’s Economy and Environment: The Potential of Green Jobs

Green jobs represent a sector that combines economic prosperity with environmental sustainability, offering the dual promise of a thriving economy and a healthier planet. Simply put, these are roles in agriculture, manufacturing, research and development, administrative, and service activities that contribute substantially to preserving or restoring environmental quality. These could range from jobs in renewable energy, like solar or wind energy technicians, to roles in sustainable agriculture and green building construction.

As India embarks on its journey towards becoming a more sustainable and green economy, the green jobs sector is gaining significant momentum. Reports by the International Labour Organization (ILO) suggest that the green jobs sector has the potential to become a vital part of India’s labour market and gross domestic product (GDP).

As we stand on the cusp of a green future, it’s crucial to understand the potential and inherent challenges of the economy. In our organisation, we envision a future where economic growth and environmental sustainability coexist, an intersection where green jobs lie. This sector isn’t just a beacon for job creation but a chance for India to reaffirm its commitment to sustainable development. The rewards are promising – a robust economy and a healthier planet. The green economy is not just a sector of the future, it is the future,” said Jayanthi Yeshwant Kumar, Chairman, Ad Astra Consultants.

A report by the Wall Economic Forum further bolsters this assertion, projecting the creation of an astounding 50 million green jobs by 2030. This growth is not just a surge in employment; it represents an investment with an estimated economic impact. Despite the evolving landscape of the green economy in India, it faces challenges in terms of the talent gap. However, concerted efforts are being made to bridge this gap through skill development.

Opportunities and Challenges

As per a report by McKinsey, the global renewables industry alone will need an additional 2.8 million workers to develop, construct, operate, and maintain wind and solar plants by 2030. The talent gap isn’t confined to blue-collar roles; the industry also faces a dearth of project developers, managers, finance experts, and legal staff.

This talent gap presents a paradox – on one hand, it signifies an opportunity to stimulate the job market and, on the other, it indicates a need to focus on training and skills development to fulfil the demand. The challenge lies in addressing this gap to fully leverage the potential of the green economy.

The Twin Pillars: Environmental Sustainability and Economic Progress

The green economy, with its profound potential for job creation, is poised to make substantial contributions to India’s GDP and environmental sustainability objectives. The Mission 2070: A Green New Deal for a Net-Zero India report further identifies different sectors as the focal points to maximise the opportunities presented by the economy. This transition holds the promise of creating more than 50 million net new jobs and generating over $15 trillion in economic value by 2070.

Promising as the potential economic gains are, the true value of the green economy lies in its alignment with India’s commitment to environmental sustainability.

Equipping India’s Workforce for the Green Future

Recognising the talent gap in the green sector and the need for specialised skills, India has launched initiatives to promote skills development. The National Skill Development Corporation (NSDC), a public-private partnership, prioritises skill development in sectors such as renewable energy and sustainable agriculture. Further, India has taken a lead in the region by establishing the Skills Council for Green Jobs (SCGJ) to identify and promote the development of the skills needed for a “green business”.

Learning and Adapting from Global Success Stories

While India is taking strides towards a sustainable green economy, there’s much to learn from global success stories. The 2022 Global Green Skills report by LinkedIn reported a rise in global green talent, from 9.6% in 2015 to 13.3% in 2021 – a cumulative growth rate of 38.5%. This surge demonstrates a growing global commitment to environmental sustainability. The annual growth of roughly 8% in job postings requiring green skills since 2015 further underscores the growing demand for green jobs. These global trends can inform India’s approach and strategy in fostering its green economy.

Looking Towards the Future

While the future of green jobs in India holds immense potential, it also presents formidable challenges. Addressing the talent shortage in the green sector requires prompt investment in green skills training and education, specifically within high-demand areas.

Concurrently, policy environments need to be made more favourable, incentivising renewable energy initiatives and providing subsidies for green businesses. These measures could stimulate growth in the sector, propelling India to the forefront of the global green revolution.

As we step into this green future, embracing the green jobs revolution becomes crucial. Despite the challenges, the rewards promise a sustainable economy and a healthier planet. By investing in skill development and supportive policies, we can ensure a future where economic growth and environmental sustainability coexist.

How Eco-friendly Benefits Are Transforming Talent Management Strategies

The rise of environmental consciousness has not just affected how businesses operate; it has also profoundly impacted their human resources strategies. One particular area where this shift is evident is in the realm of employee benefits, with eco-friendly perks taking centre stage. Eco-friendly benefits are perks offered by companies to encourage environmentally responsible behaviour among their employees.

In India, and globally, several businesses are offering these benefits to align with their values and goals. For instance, companies have implemented green transportation initiatives, providing shuttle services and promoting carpooling among employees. They incentivise the use of public transportation or carpooling, while others provide on-site facilities like electric vehicle charging stations, bike storage facilities, and composting and recycling programs. Other organisations have made strides towards creating eco-friendly campuses that incorporate renewable energy sources like solar panels and include green spaces for employees. These rewards are not only helping to reduce companies’ environmental impact, but they are also providing employees with opportunities to contribute positively to the environment.

Employees’ response to these eco-friendly incentives has been resoundingly positive. Research by Merrimack Media shows that eco-friendly businesses see a 55% increase in employee morale and improvements in business processes. It also highlights that organisations known for adhering to such practices tend to have higher than average employee retention rates. Moreover, employees feel more engaged and loyal to organisations that offer them opportunities to participate in environmental and sustainability initiatives.

By offering eco-friendly rewards, companies are able to attract, engage, and retain top talent. A study by the Anthesis Group suggests that environmentally focused organisations have a higher chance of attracting and retaining the best talent. Businesses with recognised sustainable business models report attracting a high calibre of applicants due to their commitment to environmental responsibility.

In summary, eco-friendly perks are no longer a nice to have but a necessity. By offering these incentives, companies can position themselves as responsible employers. As the world continues to prioritise environmental sustainability, companies that adopt these strategies will undoubtedly be ahead of the curve.

Empowering Employees with Green Skills for a Sustainable Future

The evolution of the business environment towards sustainability has led to a paradigm shift in the skills demanded in the job market. “Green skills” have emerged as one of the most sought-after competencies in today’s workforce. Green skills empower employees to steer organisations towards adopting sustainable practices, contributing to a better future and enhancing their professional appeal.

In India and the Asia-Pacific region, sustainability is currently the most in-demand green skill, according to LinkedIn’s Global Green Skills report. Businesses are prioritising candidates capable of advising organisations on integrating such activities into their operations. It’s clear that the future of business leans towards sustainability, so those with the skills to guide this transition are in high demand.

The heightened interest in roles like Safety Manager, Health Safety Environment Advisor, and Ecologist reflects the increased emphasis on environmental consciousness in the business world. These roles play a critical part in managing environmental risks and guiding such practices within organisations, underlining the importance of green skills.

To fill this demand-supply gap, companies are increasingly offering training and development opportunities in sustainability and green skills. Investing in employee development in these areas signals a company’s commitment to sustainability, a trait that is increasingly appealing to job seekers and employees alike.

However, training in green skills is not only beneficial to businesses; it is also advantageous for employees. This upskilling opportunity can boost their career prospects and give them the tools to make a positive impact on the environment. It can also lead to increased job satisfaction, as employees can align their personal values with their professional contributions.

In conclusion, the green skills gap presents an opportunity for forward-thinking companies to invest in their employees’ development. Empowering their workforce with the knowledge and skills to drive sustainability can result in a stronger organisational identity, improved business performance, and a better future. Given the rising demand for green skills, the businesses that prioritise this development will likely lead the pack in the transition towards a green economy.

Sustainability as a Core Value: How It Influences Talent Retention

In today’s evolving business landscape, companies are recognising that adopting sustainable habits like reducing waste, and energy conservation aren’t just good for the environment; it’s also crucial for attracting top talent. Embedding sustainability as a core value can have significant positive effects on an organisation, particularly in the context of retention.

Demand for sustainability professionals in India underscores the importance of this trend. A survey by Ailuna revealed that 40% of millennials would opt for a job based on the company’s commitment to incorporate such as green building initiatives, reducing carbon footprints, and supporting clean energy. A staggering 70% said they would stay longer with a company if it had a strong sustainability plan.

Sustainability practices can be a powerful tool for talent retention. A key aspect is creating a positive environment grounded in sustainability values. This involves integrating these values into the workplace culture. Another practice is to offer opportunities within green initiatives. Examples include renewable energy projects and circular economy approaches.

The company can also encourage involvement in sustainability reporting. Transparent communication about the organisation’s environmental impact is essential too. This fosters trust and helps employees feel connected to the company’s mission. Finally, recruitment and selection processes should be examined. These should be adjusted to prioritise candidates with sustainability skills and a green mindset.

As more millennials enter the workforce, the demand for sustainability-focused roles is set to increase further. For businesses looking to keep pace with this trend, integrating sustainability into their core values isn’t just a nice-to-have; it’s a must. A robust sustainability ethos won’t just set companies apart in the marketplace; it’ll also make them employers of choice for the workforce of the future. Their commitment to activities such as waste management programs, green transportation, and sustainable supply chains will underscore their commitment to a greener future.

Green Recruitment: How Sustainability Shapes the Talent Landscape

The urgency of the climate crisis has brought about a shift in the corporate world – a move towards sustainable business practices, extending all the way to human resources. Enter green recruitment, a hiring strategy that emphasises candidates’ alignment with environmental management systems within organisations. Such systems may include reducing paper usage through digitalisation, optimising energy usage, and implementing waste management protocols. In India, as elsewhere, businesses are beginning to understand the value of integrating environmental concerns into their operations and brand.

Companies increasingly face pressure to address environmental issues. A powerful way they can do this is by adopting green recruitment, turning environmental responsibility into a significant aspect of their operations. For instance, they could prioritise candidates who have demonstrated commitment to the environment, perhaps through volunteer work or academic research on sustainability. This not only positively impacts the planet, but helps firms brand themselves attractively to potential talent.

Initiatives such as the Indian Government’s Mission LiFE (Lifestyle for Environment) have made sustainability a top priority. By outlining 75 exercises to promote climate-friendly behaviour, Mission LiFE encourages corporations to embed sustainability into their recruitment strategies. These activities include energy saving, reduced use of single-use plastic, and sustainable food systems. Companies adopting these are not only enhancing green recruitment but also setting a positive example for their employees and the industry. Businesses that align themselves with these values are likely to be more attractive to a new generation of job seekers.

The industry reports further underscore the importance of green recruitment strategies. According to GreenBiz’s 2020 State of the Profession report, two-thirds of new hires in sustainability teams are external candidates. Interestingly, these individuals often secure their roles because of existing contacts within the company. One could argue that this network effect is due to the shared value of sustainability, creating a self-perpetuating cycle that draws in more eco-conscious individuals. By branding themselves in this manner, companies are drawing in candidates who can help drive their sustainability goals.

Finally, the compensation rates in the green sector are competitive. The report further shows that sustainability managers, directors, and vice presidents earn significantly above the average. This sends a clear message to job seekers – a career in sustainability is not only personally fulfilling and socially responsible, but also financially rewarding.

In conclusion, green recruitment represents a powerful tool for companies in India and worldwide. It enables organisations to not only help the environment but also to attract the best talent, making it a win-win strategy in the contemporary business world.

India to onboard the next few millions, with pin code recruitment

A certain post, shared on a popular job portal, that names a school which is hiring, along with its pin code, highlights a trend that is being adopted by organisations and enterprises, to scale up.

‘Pin code Recruitment’ (PCR), or, Near Me Jobs, as this trend has been branded, is well on its way to answering some of India’s most complex challenges – unemployment, underemployment and skilling. It is opening up verified jobs to job seekers, and pre-screened candidates to recruiters, across categories, within their pin code neighbourhood. 

Interestingly, these include jobs in IT, logistics, BPO, data management, marketing, human resource, automotive, FMCD, BFSI, e-Commerce, mobility, retail, hospitality, construction, health-care and education, among others.

What is Pin code recruitment ?

A relatively recent concept, pin code jobs revolutionised ‘employment’ during and after the multiple Covid19 lockdowns.  

Job layoffs, pay cuts and reverse migration of lakhs of Indians to their hometowns in semi-urban and rural locations, became routine. Oddly, in no time, the lure of city life dimmed, and the security of living closer to home became more appealing. 

That’s how and when this unique idea of tapping into India’s Human Resource goldmine took shape. The advent of technologies such as Ai, data mining and analytics, and increase in internet access through mobile phones resulted in new and innovative recruitment strategies.

The most trending among these is the use of pin codes or Postal Identification Number as a call out in job postings.  

Targeted at candidates living in specific geographic locations, pin code recruitment is a process through which multiple online job portals and apps reach out to candidates with job opportunities within specific pin code areas. Candidates who are qualified for the given positions then apply for those jobs and find employment that is not only suitable but also conveniently located. 

This Ai-driven approach to recruitment struck home because it is particularly useful in a country like India, where there is a huge, scattered, talent pool and much diversity in terms of background, academic qualifications, skills, and experience across different regions. The technology that is used by online recruitment portals sources and verifies candidates, conducts background checks, manages video interviews and releases offers to a verified workforce. It also enables companies to hire at scale and reduces the cost of hiring. Be it services or manufacturing, part time or full-time jobs, gig employment or permanent staffing, grey, blue, or white-collar jobs, pin code recruitment covers them all.

Available in vernacular languages also, the job postings (online and offline) reach out to millions across the country. This opens up hitherto unopened doors for Indian youth who are more comfortable with using their regional languages while seeking jobs 

What makes pin code recruitment click?

Some of the key benefits of pin code recruitment is that it significantly reduces the time and cost associated with traditional recruitment methods, especially when it comes to screening large numbers of applicants. Pin code recruitment allows companies to focus their efforts on specific regions, which means they can screen a smaller pool of candidates who are more likely to meet the job requirements.

Another benefit of pin code recruitment is that companies can get a better handle on the local culture and work environment, by recruiting candidates who are likely to thrive in that environment. This can lead to better retention rates and a more engaged workforce.

Pin code recruitment also helps to address some of the challenges associated with diversity and inclusion in the workplace. Onboarding of women, students, retired personnel and people with disabilities having the relevant skills and experience, as well as a strong understanding of the local market result in stronger relationships with local communities and thereby improved productivity and profitability for the organization.

For job aspirants, pin code recruitment is God-sent because it reduces commute and leads to a better work-life balance. Thanks to new wage-earning opportunities in smaller towns, there is less pressure to migrate to big cities. In addition, some pin code areas may have a lower cost of living than others, allowing individuals to save money on urban rentals and other costs. 

India has 19,101 PINs across the country, including some of the most remote locations in the world. Making livelihood accessible to people in these far away locations will surely be a gamechanger.

With the expansion of banks and financial institutions, establishment of manufacturing units and development of rural infrastructure in India, there will be more opportunities for jobs in remote locations across India, according to a survey.

The Global Gig Economy: Freelancing Across Borders

As the digital revolution continues to break down geographical barriers, the gig economy is reaching unprecedented global heights. Freelancers now have the opportunity to work across borders, bringing their expertise to projects worldwide. However, the international landscape of freelancing presents its own unique set of opportunities and challenges.

A report by 99Firms suggests that there are an estimated 1.1 billion freelancers worldwide, making up about 35% of the total global workforce as of 2021. The United States currently leads the global gig economy, with 57 million people engaged in freelance work. Additionally, the report further suggested that countries like India, Indonesia, Australia, and Brazil are experiencing rapid growth in their gig economies.

Freelancing across borders opens up a wealth of opportunities for gig workers. They can broaden their professional network, diversify their portfolio, and increase their earning potential by tapping into international markets. Moreover, they can expose themselves to different cultures and ways of working, leading to personal growth and adaptability.

However, freelancers must also navigate various challenges when working internationally. The legal considerations are manifold, including understanding international tax obligations, immigration laws, income tax, social security, and employment rights. It’s vital for freelancers to do their due diligence and ensure they’re compliant with the laws of the countries they’re working with.

Alongside legal hurdles, freelancers often face payment-related issues. Dealing with foreign currencies, fluctuating exchange rates, and international payment platforms can be complex and sometimes costly.

Cultural adaptation is another critical aspect of freelancing across borders. Understanding and respecting the cultures of the countries you work with can enhance business relationships and foster successful collaboration. This could involve learning about different communication styles, business etiquettes, and work ethics.

Lastly, time zone differences can pose a significant challenge. Coordinating with clients or teams across various time zones requires careful planning and can often lead to unconventional working hours, potentially affecting work-life balance.

Despite the challenges, the global gig economy presents an exciting frontier for freelancers. By arming themselves with the right knowledge and resources, gig workers can tap into the vast opportunities that come with freelancing across borders.

In conclusion, the rise of the gig economy and freelancing is a global phenomenon that’s transforming the way we work. As this trend continues to evolve, it will continue to shape our understanding of work, life, and the delicate balance between the two.

Talent Sourcing in the Gig Economy: Attracting and Retaining Freelancers

Navigating talent sourcing in the gig economy, particularly attracting and retaining freelancers, has become a prime focus in today’s dynamic employment landscape. As an increasing number of professionals favour project-based roles and flexible work setups, businesses and HR leaders are compelled to adapt their strategies. These shifts have transformed the once geographically constrained talent hunt into a global pursuit for specialised freelancers, emphasising the urgent need for innovative approaches in a competitive market.

Companies are no longer restricted to hiring talent from specific locations. Now they can tap into a global network of freelancers boasting specialised skills and unique insights. This transformation demands innovative strategies to attract and retain top-notch freelance talent in a fiercely competitive market.

Embrace Flexible Work Arrangements: Flexibility is the lifeblood of the gig economy. By offering adaptable work setups, such as remote work or flexible hours, companies can appeal to freelancers who cherish work-life balance.

Deliver Competitive Compensation Packages: Although freelancers might not enjoy traditional employee benefits, it’s crucial to provide enticing compensation packages. These can comprise equitable pay, timely payment terms, and extra incentives for outstanding performance.

Cultivate Learning and Development Opportunities: Like all professionals, freelancers are eager to hone their skills and advance their careers. Offering growth opportunities can be a powerful magnet for freelancers.

Create a Collaborative Work Environment: Even if freelancers aren’t physically present in the office, fostering an inclusive and cooperative work atmosphere can make them feel like valued team members. This can be achieved by involving them in relevant meetings, offering feedback, and recognising their contributions.

Prioritise Transparent Communication: Clear and open communication is essential for building trust with freelancers. Establishing explicit expectations about work scope, deadlines, and payment terms from the outset is vital.

The gig economy’s rise is undeniably reshaping how companies source and retain talent. By adopting these strategies, businesses can harness the advantages of the gig economy and assemble a resilient, diverse talent pool.

Digital Nomads: How Freelancers are Redefining Work-Life Balance

The traditional 9-to-5 office job is slowly losing its charm as more and more professionals are embracing the lifestyle of a digital nomad. In essence, digital nomads are individuals who leverage technology to work remotely and live an independent, untethered, nomadic lifestyle. Thanks to the rise of freelancing and the gig economy, this way of life is becoming increasingly prevalent.

According to a report by Payoneer, India is the second-fastest-growing freelance market in the world, with a significant increase in the number of freelancers. Currently, India’s freelance economy consists of an estimated 15 million freelancers. Another report by the Times of India suggests that India’s freelance community is projected to grow to $20-30 billion by 2025. The online freelance marketplace is also forecasted to add $2.7 trillion to the global GDP by 2025.

The rise of digital nomads is shaking up traditional office culture and business structures. Businesses are tapping into this global talent pool, tackling complex problems, and completing projects more efficiently. This transformation provides companies with cost-effective alternatives by leveraging talent from economically weaker countries, thereby equalising the global employment landscape.

A digital nomad’s life is not without its difficulties though. From securing reliable internet connectivity to juggling different time zones and a lack of a fixed routine, it’s a lifestyle that requires discipline and self-motivation. The line between work and personal life can often become blurred, posing another challenge to manage.

In essence, digital nomads and freelancers are changing the concept of work-life balance. They’re stepping out of the traditional brick and mortar office mould and setting their own rules. As this wave continues to grow, it’s exciting to anticipate how it will shape the future of work, and the very architecture of companies. The implications are vast, and the possibilities are endless. The world is indeed their office!

Gig Economy: The Evolving Landscape of Work

With the rise of faster internet connectivity, India is witnessing a new industrial trend – the rise of the gig economy. The gig economy is a marketplace where organisations contract with independent workers for short-term engagements, often facilitated by digital platforms. According to a report by NITI Aayog, it is estimated that India has 7.7 million gig workers as of 2021, and this is expected to expand to a staggering 23.5 million by 2029-30.

What’s interesting is that India’s gig economy isn’t just a playground for low-skilled jobs. It’s a diverse landscape where all skill levels thrive. As per NITI Aayog, low-skilled gigs make up 31%, medium-skilled ones claim 47%, while high-skilled gigs stand at 22%. Medium-skilled gigs are seeing a slight dip, but the graph for low and high-skilled gigs is on the rise.

The gig economy’s charm lies in its flexibility. It offers workers the freedom to choose their working hours, providing an ideal work-life balance. Moreover, the ability to work from virtually anywhere unlocks a universe of opportunities unheard of in traditional job setups. For businesses, it’s a goldmine of diverse talents for specific tasks without the need for full-time hires.

However, the gig economy isn’t without its drawbacks. Gig workers often struggle with job insecurity and a lack of standard benefits like health insurance, retirement plans, and paid leave – the hallmarks of permanent employment. Additionally, the constant hunt for the next gig can result in stress and anxiety.

With its myriad opportunities for both workers and businesses, the gig economy is a force to reckon with. It is essential to address the challenges it poses to ensure a better future for all. As this dynamic economy continues to evolve, it promises to redefine India’s labour market in the coming years.

Job searching while pregnant: how do you tell recruiters?

Pregnancy disclosure during the recruitment process is a deeply personal decision that carries significance for both job candidates and potential employers.

However, successfully navigating this sensitive topic requires careful consideration and informed choices.

In a conversation with People Matters, Nirupama VG, MD of Ad Astra Consultants, a talent solutions firm, provides insights and advice to empower women candidates in making decisions regarding pregnancy disclosure during job interviews, emphasising on transparency, understanding company culture, and aligning expectations to ensure well-being, professional growth, and a harmonious work-life balance.

Considerations and informal rules for pregnancy disclosure

While the decision to disclose pregnancy is personal, Nirupama says it is generally considered ethical. Women candidates should take into account factors such as the stage of pregnancy, job requirements, and the company’s culture. Sharing this information may offer insights into the company’s supportiveness, flexibility, and ability to handle major life changes.

Applying and interviewing for jobs while pregnant

For pregnant women applying and interviewing for jobs, the focus should always be on professional competencies and capabilities, says Nirupama. However, she advises pregnant candidates should first really worry about their health and should keep in mind any health constraints they may have during the application and interview process. They should discuss their pregnancy upfront as the company may have specific work planned ahead for them. It is better to have an open discussion with the potential employer.

Evaluating the prospective company’s maternity benefits and flexibility policies can also be a good strategy for the candidate.

Non-disclosure and trust issues

Non-disclosure of pregnancy should not necessarily be perceived as a trust issue with the future employer but it could depend on the nature of the role. Nirupama suggests that for critical roles involving physical activities or high stress, discussing the pregnancy it might be beneficial for the woman and the potential employer to manage expectations and plan for maternity leave effectively.

Pregnancy-related questions during job interviews

In India, it is illegal for employers to ask candidates about their pregnancy or future plans for having children during job interviews. Such inquiries can be seen as discriminatory. Nirupama says evaluation should be solely based on professional competencies, qualifications, and aptitude for the job.

Pregnancy disclosure after accepting a job offer

If a woman discovers her pregnancy after accepting a job offer, there is no legal obligation to inform the potential employer. However, Nirupama suggests that sharing this information can be a strategic move to understand the company’s policies regarding maternity leave and work-life balance. It provides an opportunity to gauge the level of support the company offers during this significant life change.

Reimagining HR Leadership: A Post-Pandemic Roadmap for CHROs

The pandemic has urged businesses to reconsider their practices, prompting CHROs to prioritise mental health, flexibility, and work-life balance in order to attract and retain talent. Adapting to emerging trends and focusing on employee well-being has become essential in addressing the evolving needs of the post-pandemic workforce.

Nirupama V.G. Founder and Managing Director, Ad Astra Consultant says, “I’ve seen firsthand how the pandemic has accelerated the need for organisations to adapt to new trends and prioritise employee well-being. I believe that CHROs must remain agile and proactive to navigate the ever-evolving workforce.”

Key Future Work Trends for 2023

Work trends for 2023 include innovative hiring methods, flexible work options, non-traditional talent sourcing, managerial support, and addressing the lingering effects of the pandemic. Other aspects include diversity, equity, inclusion, employee data privacy. Additionally, tackling bias in recruitment technology and filling skills gaps will play a significant role in the evolving workplace.

Embracing Flexibility as the New Standard

The pandemic has fast-tracked the adoption of flexible work arrangements. In this regard, CHROs must embrace this change and develop policies that permit flexible working hours, remote work options, and other accommodations for employees’ unique circumstances.

Work-Life Balance: The Retention Secret

A healthy work-life balance is crucial for employee satisfaction and retention. Overworking and burnout can result in reduced productivity. CHROs should enforce policies that encourage disconnecting from work and taking sufficient time off. Examples include mandatory time off, “no email” weekends, and promoting the use of personal and vacation days.

Employee Well-being for Organisational Success

Employee well-being directly influences performance and satisfaction at work. CHROs need to ensure access to resources and support systems, including comprehensive wellness programs, mental health resources, and fostering a positive, empathetic, and inclusive company culture.

Mental Health Awareness: A Vital Component

The pandemic has underscored the importance of mental health in the workplace as employees have faced unparalleled stress, anxiety, and isolation. CHROs must prioritise mental health awareness and support, making sure that employees feel at ease discussing their needs and seeking help when required. This may involve training for managers, regular check-ins, and access to professional counselling services.

Adapting to the Post-Pandemic Workforce

CHROs must stay ahead by implementing effective strategies addressing both short-term and long-term challenges, focusing on immediate pandemic-related concerns and anticipating future developments and their potential impact on employees and the organisation.

Investing in Employee Development and Upskilling

As the workplace evolves, the demand for new skills and expertise will grow. CHROs must equip employees with tools and resources to stay relevant and adapt to changing job requirements through training programs, mentorship opportunities, and access to online learning platforms.

Fostering a Culture of Innovation and Adaptability

Encouraging employees to think creatively, take calculated risks, and embrace change will help organisations remain agile and competitive. This includes implementing open feedback channels, promoting cross-functional collaboration, and celebrating successes and learnings. .

In conclusion, CHROs need to constantly watch and assess policy and strategy effectiveness. They should collect data on employee satisfaction, engagement, and well-being. Additionally, they must analyse how different initiatives affect the organisation’s overall performance. By staying informed and data-driven, CHROs can make improved decisions and refine their approach to best meet the needs of their employees and the organisation.

Revolutionising Hiring with AI-Powered Candidate Assessment

Artificial intelligence (AI) has had a significant impact on the recruitment industry, particularly in candidate assessment. Traditional methods, such as manual resume screening and initial phone interviews are time-consuming and prone to unconscious biases. In response, AI-powered candidate assessment tools have emerged, using algorithms to analyse data from various sources like resumes, social media accounts, and digital portfolios. This approach allows recruiters to quickly and objectively identify candidates with suitable skills and credentials for a particular position.

AI-led candidate assessment not only saves time and resources but also reduces the effects of unconscious biases, leading to more diverse and inclusive candidate pools. This, in turn, promotes fair evaluations and the formation of diverse teams that enhance corporate success. Recruiters can prioritise specific qualifications, skills, and backgrounds, shortlisting candidates most likely to excel in a given role. This targeted approach to evaluation allows for data-driven hiring decisions, lowering the risk of making poor recruits and raising the standard of the workforce as a whole.

However, ensuring that AI algorithms remain impartial while keeping up with shifting market trends and skill requirements is a challenge. Striking a balance between automation and human intuition is crucial, as using human judgement to assess a candidate’s cultural fit and other intangible qualities remains vital.

In conclusion, AI-led candidate assessment is transforming the hiring process by enabling a more effective and unbiased method of evaluating candidates. As organisations continue to embrace technological progress, adopting such instruments will be fundamental in maintaining competitiveness in the quest for exceptional talent.

Striking Perfect Harmony: Merging AI-Driven Recruitment with Personal Touch

In today’s fast-paced business world, organisations are always seeking ways to improve their operations. The rise of AI chatbots like ChatGPT has given them plenty of room for innovation in recruitment. However, it’s crucial to remember the importance of human interaction in the hiring process. 

AI-led solutions such as applicant tracking systems and automated interview scheduling have streamlined the process. Human intuition and personalised interactions still play a vital role in creating a positive candidate experience. By using AI to handle repetitive tasks and data analysis, recruiters can focus on nurturing significant relationships with candidates. This approach highlights that AI can serve as a valuable tool to enhance human efforts rather than replace human recruiters.

To maintain personal connections while using AI, recruiters can combine automated and personalised communication throughout the candidate journey. For instance, AI chatbots can effectively answer frequently asked questions, but recruiters should personally engage with candidates for more complex inquiries and discussions about company culture and values. This approach ensures that candidates feel heard and valued, rather than just feeling like another data point in the system.

Face-to-face or video interviews are still essential for assessing a candidate’s personality, cultural fit, and soft skills. AI can help identify top candidates through data-driven analysis, but the final decision should involve human interaction to ensure that the candidate’s qualities align with the company’s needs and vision.

AI and automation have the potential to transform the industry, but human connection remains essential for creating a meaningful and effective hiring process. By leveraging the strengths of AI-driven tools and merging them with the warmth of personal interaction, recruiters can craft a powerful, effective process that attracts and retains the best talent.

Revolutionising Inclusivity with AI-driven Blind Recruitment

AI-driven blind recruitment is transforming the world of hiring, enabling a focus on skills and qualifications, reducing biases and fostering diversity in the process. This approach anonymises applicant data, removes identifying details, and eliminates unconscious biases during evaluation. The result is a more diverse, creative, and effective workforce, with top talent discovered that might have been overlooked previously.

However, there are challenges to fully benefiting from the potential of AI-driven blind recruitment. The risk of algorithmic bias is a significant concern, unintentionally promoting existing biases rather than reducing discrimination. To address this issue, businesses must proactively monitor and refine their AI tools to ensure a fair and transparent hiring process.

A careful balance must be maintained between automation and human intuition. While technology plays a vital role in reducing unconscious bias, human judgement remains essential for evaluating a candidate’s cultural fit, soft skills, and other intangible qualities contributing to their potential success.

The rise of technology has influenced how companies approach training and education. As the need for professionals adept in machine learning and data analysis is growing, businesses are looking for people who can work with such models and think creatively to develop applications. 

To embrace AI-driven blind hiring, businesses must maintain this balance and continuously monitor algorithms for fairness. With a more diverse and inclusive workforce, companies can leverage technology as a tool to improve their strategies.

In summary, AI-driven blind recruitment is essential for creating a diverse and inclusive workforce. Businesses can benefit by focusing on skills and qualifications, reducing biases, fostering diversity, and continuously monitoring algorithms.

New Age Recruitment with AI Chatbots: Transforming Candidate Experiences

The use of AI chatbots in recruitment has brought about significant changes to the industry, transforming the way organisations interact with job seekers and reshaping their experience. AI-driven tools have become a game-changer for both recruiters and candidates, streamlining processes, and creating new opportunities.

The chatbots have simplified the recruitment landscape by automating mundane tasks such as responding to candidate inquiries in real-time. This allows recruiters to devote more time to building meaningful relationships. 

The emergence of AI chatbots has opened up new opportunities for the hiring industry, particularly in the fields of machine learning and natural language processing. The growing demand for experts capable of designing, training, and analysing such models, as well as those who can apply chatbots in this field, is influencing the industry.

Improved communication between candidates and organisations is another way AI chatbots are influencing the sector. By bridging language barriers, these tools help create a more inclusive and diverse process. Furthermore, real-time support from chatbots results in more efficient and seamless communication, ultimately elevating the candidate experience.

However, it’s crucial to find the right balance between AI-driven communication and human connection to preserve a positive candidate experience. Overly automated processes might result in impersonal encounters, which can drive away potential employees from firms. 

As these chatbots become more prevalent, job seekers and professionals must develop skills in natural language processing, communication, and critical thinking. Embracing these tools and comprehending their potential is crucial for adapting to the ever-evolving landscape.

Leveraging such tools while maintaining a balance with human interaction is crucial for organisations to maintain an engaging and efficient process. As the industry continues to evolve, staying ahead of the curve with AI chatbots is critical to remain competitive and attract top talent.

India’s EV boom opens up vistas for job aspirants

Indian electric vehicle (EV) market is projected to grow from $3.21 billion in 2022 to $113.99 billion by 2029 at a CAGR of 66.52 per cent by 2029. With the government’s aim to go fully electric by 2030

Indian electric vehicle (EV) market is projected to grow from $3.21 billion in 2022 to $113.99 billion by 2029 at a CAGR of 66.52 per cent by 2029. With the government’s aim to go fully electric by 2030, several brands have come up in the segment. The aim of the government is to make EVs more affordable and reliable as alternatives to ICE. A recent report on Indian Electric Vehicle Market Trends and Analysis, prepared by Ad Astra, an HR and Recruitment Consulting firm, is an eye-opener. It suggests that EV makers and associated companies are said to go on a hiring drive this year when more green vehicles are expected to hit the road amid increasing push towards environmental sustainability, rising fuel prices and policy measures driving significant investments.

Hiring in this sector is expected to grow by 40-45 per cent in the next 6-12 months, according to industry officials and staffing companies. A significant employment growth and an average growth in employee numbers witnessed a 108 per cent increase in the last two years in the electric vehicle space. Engineering department has dominated the EV sector, followed by operation and sales, quality assurance, business development, information technology, human resources and marketing among others.

Interestingly, EV players hired 2,236 prsons in the last six months and women established their presence in almost all sectors. Quite a few companies like Kinetic Green,Mahindra Electric, Convergence Energy Services, OBEN Electric, Ampere Vehicles have women in top management positions. The e-scooter factory of Ola at Ranipet in Tamil Nadu is entirely run by women. India is investing highly in the electric mobility shift. If India sustains this green momentum, its EV segment will be a $206 billion opportunity by 2030.

There are four primary opportunity areas in the industry – original equipment manufacturers (OEMs), component manufacturers, engineering service providers (ESPs), and testing and certification agencies. All OEMs’ activities are unlocking considerable options across other employer segments. Component manufacturers rely on engineers to complement system development, with numerous positions available across model-based development, control systems monitoring, battery management systems (BMS) and more.

Semiconductor companies like Intel are also seeking engineers with EV powertrain knowledge, adding to a growing list of potential roles in the market. ESPs (TataElxsi notably) provide IT and engineering R&D related service and support, requiring resources dedicated to modeling and testing for some of the world’s biggest carmakers. Finally, many institutes and government regulatory bodies (ARAI, CIRT, C-DAC, etc.) are looking for qualified engineers to bring their EV knowledge to the monitoring and certification aspect of the industry. Overall, the EV ecosystem needs more than 10,000 engineers over the next 10–12 months. The current talent supply is inadequate since people with relevant skills are hard to find. But the situation bodes well for graduates and professionals wanting to enter the industry. By upskilling now, they can fit in highly sought-after profiles and hope to land up good opportunities within the year.

Hiring in the Digital Era

The digital era has revolutionised the way businesses operate and recruit talent. With the help of digital tools and strategies, companies are now attracting and hiring top talent more efficiently and effectively than ever before. In human resources, wherein communication is crucial, technology is changing the landscape. 

Nirupama VG, our Founding and Managing Director adds, “With the evolving scenario, the digital era is throwing challenges that are changing by the hour, making hiring predictable. Having said that, the speed with which it is changing is making it unpredictable.”

What used to be paper-intensive and non-changing has become a fast-paced branch, especially in this sector. In fact, the recruitment industry is now making accommodations for this modern age of digital transformation. 

Here are some interesting facts to further demonstrate the importance of digital tools in the hiring process:

AI is becoming increasingly popular in the hiring process: In a report by LinkedIn, 76% of recruiters said they believed that AI would have a significant impact on the future of recruiting. AI-powered tools can help businesses automate time-consuming tasks like resume screening and scheduling interviews, freeing up recruiters to focus on evaluating candidates’ skills and fit with the company culture.

Gamification can increase candidate engagement: A study by PWC found that 61% of job seekers would be more likely to apply for a job if the recruitment process was gamified. By adding game elements to the hiring process, such as challenges or puzzles related to the job, businesses can create engaging and interactive experiences for job seekers.

Social media is a powerful recruitment tool: According to a survey by Jobvite, 73% of companies have successfully hired a candidate through social media, with LinkedIn being the most popular platform for recruitment. This highlights the importance of leveraging social media in the hiring process to connect with potential candidates and showcase job openings.

Remote work is paving way for technological advancements: A survey by Buffer found that 98% of remote workers would like to continue working remotely, at least some of the time, for the rest of their careers. To attract talent from around the world and create a more diverse workforce, businesses will have to invest in tech needed to support such an environment. They might have to look beyond the technology that was already in place to sustain a remote workforce going forward. 

Company culture is crucial for attracting and retaining talent: A survey by Glassdoor found that 77% of job seekers consider a company’s culture before applying for a job, and 56% of employees said that company culture was more important than salary. By showcasing their company culture through digital channels like their website, social media, and blog, businesses can attract job seekers who align with their values and beliefs.

These facts highlight the importance of using digital tools and strategies to attract and hire top talent in today’s digital era. Social media, AI, gamification, remote work, and company culture are all essential elements of the modern hiring process, and businesses that embrace them are more likely to find and retain the best talent. By using these tools and strategies, companies can stay competitive and ensure their long-term success in the digital era.

The Potential of AI-Led Tools: Enhancing the Way We Live and Work

The world is evolving at an unprecedented pace, and technology is at the forefront of this transformation. Artificial intelligence (AI) is one such technology that has taken the world by storm, and it is transforming the way we work, live and communicate. With AI-led tools, we just need to embrace technology, and it’s an exciting time for us to be alive.

AI-led tools like ChatGPT have the potential to revolutionise various industries, including healthcare, finance, and retail. For instance, in healthcare, it can analyse patient data and identify patterns that help doctors make more accurate diagnoses and treatment plans. In retail, it can analyse customer data and provide personalised recommendations, enhancing the customer experience. In finance, AI-powered systems can analyse vast amounts of financial data to detect fraud and make more informed investment decisions.

One of the significant advantages of AI-led tools is their ability to process and analyse massive amounts of data in real-time. This means that they can quickly identify patterns and trends in data that would be impossible for humans to identify. This is particularly useful in industries such as healthcare and finance, where data analysis is critical for making informed decisions.

Another advantage of these tools is that they can work around the clock, providing 24/7 service without the need for breaks or downtime. This means that businesses can provide round-the-clock customer support, reducing response times and enhancing the customer experience.

It’s an exciting time to be alive because AI-led tools are constantly evolving and improving. As technology continues to advance, they will become even more sophisticated and capable, opening up new possibilities for businesses and individuals.

However, it’s crucial to remember that AI-led tools are only as good as the data they are trained on. It’s essential to ensure that the data used to train these systems is unbiased and representative of the population it’s intended to serve. It’s also crucial to ensure that the use of such tools is ethical and complies with relevant laws and regulations.

Is ChatGPT the Next Disruptive Trend in HR?

The AI chatbot i.e. ChatGPT has caused organisations to wonder how to use it to improve day-to-day operations, and it’s caused Google, the website where around 90% of online search happens, to go all out with getting its own version of ChatGPT ready for users.

The AI-led tool continues to mesmerise those in Human Resources, not to mention everywhere else. It astonishes people with the ability to respond as a human or even better than a person would. In recent times, the HR sector has also progressed by leaps and bounds. It is much more than simply recruiting candidates. Like other industries, technology has taken the centre stage in HR, with HR tech becoming a mainstream vertical. And now, with ChatGPT, the HR tech space stands to benefit in numerous ways.

  • Performance Management: With ChatGPT, HR professionals can assign functions like developing KRAs, training programs and creating templates to the tech tool and focus on employees’ career development. This makes performance management more efficient and easier, and more accurate.
  • Recruitment: Given that ChatGPT can answer queries and respond comprehensively to user prompts, it can deliver huge value when integrated with the Applicant Tracking System (ATS). While ATS enables HR managers to post job openings on multiple portals, they still have to write descriptions manually. Chat GPT can automate this process and ATS can handle the candidate journey seamlessly. The AI-led tool can also handle candidates’ queries and personalise emails for outreach during the hiring process.
  • Employee Engagement: Employee engagement is essential for productivity and retention in a company. ChatGPT’s content generation abilities can ensure effective engagement through shorter turnaround times and better approachability with quick responses from the HR team. Businesses can also integrate the technology with their existing chatbots to deliver a more personalised communication to employees.

While ChatGPT and other AI technologies are touted to improve the aspects of HR operations but the extent of transformation is yet to be discovered. One of the benefits of AI is that it does not have biases like humans do – unless of course, the human that is using ChatGPT prompts a bias-ridden instruction. Bias is all of our responsibility. As we move forward with this technology, it’s important to consider the ethical implications and make sure we are using AI responsibly.